Remove Marketing Remove Operations Remove Revenue Remove Sales Cycle
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Why Hire a Fractional CMO in the Early Days of Your B2B Startup

The Startup Magazine

When it comes to B2B startups, effective marketing can make or break a company’s early growth trajectory. With limited resources and high stakes, startups must be strategic about every decision, particularly when it comes to marketing. One increasingly popular strategy is to hire a fractional chief marketing officer (CMO).

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

The fundamental objective and aim of seed investment is to assist a company in launching its operations successfully. It is necessary to cover the early stages of product development, thorough market research, and other processes during the initial step. Seed capital is a component of the initial investments made in young businesses.

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5 Ways To Validate Your Technology As Market Driven

Startup Professionals Musings

Instead, they need to validate a customer problem and real market need first. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Your passion isn’t enough to create a market. Nice to have does not motivate a revenue stream.

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How to Successfully Approach Trade-Offs as an Entrepreneur in 2021

Up and Running

If you’re just starting out, you’ll need to strengthen your marketing muscle and bring awareness to your company before you worry about follow-up or account management. What is the service or product you’re bringing to market? You need to get to market ASAP with a minimum viable product so you can test and adapt.

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Top Hat Raises $22.5M Series C in a Tough Vertical: What Can We Learn from their Success

Version One Ventures

And selling to institutions requires a long sales cycle. So Top Hat decided to flip their sales strategy and market/sell directly to university students and teachers. Top Hat co-founder and CEO Mike Silagadze said: “Most people we talked to were very skeptical about our marketing approach; they thought it wouldn’t work.

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The Benefits of Starting a B2B Company Right Now

The Startup Magazine

If you are thinking about starting a business, and you want to hit the ground running, then you should definitely think about starting a B2B (Business-to-Business) company instead of trying to compete in an overcrowded consumer market. Higher Order Values When you sell directly to consumers, you often face small, one-off purchases.

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