Marketing Operations Sales Cycle Viral 
Version One Ventures
SEPTEMBER 17, 2013
This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? These are long sales cycles, often with multiple departments and stakeholders involved.
Startup Professionals Musings
JUNE 19, 2020
Instead, they need to validate a customer problem and real market need first. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Your passion isn’t enough to create a market. More features usually means more complexity in operation and support.
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Startup Professionals Musings
MARCH 20, 2023
Instead, they need to validate a customer problem and real market need first. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Your passion isn’t enough to create a market. More features usually means more complexity in operation and support.
Both Sides of the Table
OCTOBER 19, 2009
There was no viral social networking products back then like Twitter where people could easily discover your content. They looked nervous at having to speak with me impromptu and without the benefit of financial figures to scoff at, product pitches that they’ve seen 100 times and a market sizing to unpick. Page 1: Market Size. $3
Startup Professionals Musings
SEPTEMBER 20, 2014
Instead, they need to validate a customer problem and real market need first. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Your passion isn’t enough to create a market. More features usually means more complexity in operation and support.
Startup Professionals Musings
JUNE 19, 2016
Instead, they need to validate a customer problem and real market need first. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Your passion isn’t enough to create a market. More features usually means more complexity in operation and support.
Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Marketing first. Sales cycles matter though. don’t think about at all. Product second.
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