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Full stack care/services, as coordinated via software, improves patient outcomes because patients get a network of support and accountability. The impact of patient care management is obviously huge, but there are lots of challenges to overcome, including the go-to-market strategy (i.e. Interest 4: New approaches to diagnostics.
Today''s IPO by Tremor Video is seen by many as a harbinger for the adtech community (full disclosure: Tremor Video is a Flybridge portfolio company). I have argued in the past that software is eating marketing. Simply put, technology is radically transforming the marketing function and the role of the marketing professional.
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