The Startup Magazine

DECEMBER 12, 2024

Having a strong online presence is important for startups who are aiming to establish themselves in an already competitive market. Many startups forget about the importance of reputation management, which can lead to avoidable PR crises. They can respond to reviews, both positive and negative, promptly and professionally.

Social Media 155

Social Media Reputation Startup SEO 155

VC Cafe

MARCH 31, 2025

Conduct brief initial market research: Spend about an hour researching to determine if there’s a substantial market with billions of dollars being made. Handle Public Relations (PR) yourself in the early stages: Avoid spending money on PR firms initially, as you can likely do it yourself effectively.

Cofounder 88

Cofounder Silicon Valley Technical Review PR 88

Rembrandt Communications

MARCH 30, 2025

so, you may fall victim to those exciting marketing messages you receive on a daily basis (I know. After all, those SEO/PR/marketing companies claim that theyll take care of everything for you. If you are dealing with social media, public relations, marketing, SEO, and other content, remember this is all about communication.

Technical Review 130

Technical Review Intellectual Property Due Diligence SEO 130

Both Sides of the Table

OCTOBER 22, 2011

He founded the company, raised a bunch of money, built the product and established a good reputation and market position. They are great at their respective fields whether they be marketing, sales, programming, PR, whatever. That initial product became a market leader in its area. Dissent is fine.

Leadership 418

Leadership Technical Review Software Review PR 418

Both Sides of the Table

FEBRUARY 6, 2013

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. I am fond of quoting that about 70% of my investment decision of an early-stage company is the team. Final startup grind from msuster.

Cofounder 388

Cofounder Early Stage Startup Silicon Valley 388

TechEmpower

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. At TechEmpower , we’ve used generative AI across a wide range of capabilities for ourselves and our clients.

Generative AI 297

Generative AI CTO Hire Fractional CTO Software Review 297

Both Sides of the Table

OCTOBER 25, 2014

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415

PR Early Stage Dividend Acquisition 415

Both Sides of the Table

MARCH 24, 2014

It turns out it actually takes time to build a high-growth business with differentiated intellectual property and roll out large, enterprise-class marketing solutions. I remain a huge supporter and am very proud of our accomplishments and hugely optimistic about our future. 5 years ago.

Los Angeles 387

Los Angeles Intellectual Property LP Venture Capital 387

Rembrandt Communications

MARCH 1, 2022

If your social media team posts one idea, your marketing team sends out a different message and your public relations’ team promotes something else, you create a confusing mess and lose credibility. Instead, make it as simple as possible for your target market to know what your message is and what action you want them to take.

Campaign 245

Campaign Social Media PR Public Relations 245

YoungUpstarts

APRIL 5, 2018

Good B2B Content Marketing is not new in the world of marketing, especially with the emergence of more and more distribution platforms, each needing signups, and consistent postings to become a relevant source in your content strategy. Some relate content marketing to PR and will even use them interchangeably.

B2B 153

B2B Marketing Distribution Curation 153

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Hunter Walker

OCTOBER 14, 2024

HW: Sanzo prides itself on ‘Asian-inspired flavors’ – when you’re drawing from your own heritage and celebrating other regional fruits, how do you navigate marketing to consumers from those cultures versus trying to reach and educate non-Asian people? As people and culture evolves, so does Sanzo’s place in it.

New York City 116

New York City Hockey Stick Distribution Angel Investor 116

ConversionXL

OCTOBER 7, 2021

However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing. It also gives you a product to market. Image source.

Product 142

Product Marketing Software Review Social Media 142

Both Sides of the Table

APRIL 3, 2014

Features don’t win or lose sales – especially in nascent markets. If it wasn’t you, I guarantee you they were influenced by your competitor – either through their sales efforts or through marketing. The marketing guys blame the sales guys who can’t close their leads. People are buying YOU.

Sales 382

Sales Startup Technical Review Matching 382

The Startup Magazine

OCTOBER 19, 2020

Marketing is one of the essential sources to intensify the rate of consumers for any business. Marketing generally includes advertising a company or products via media and other sources. In the latest scenario, digital marketing is not an innately novel concept while considering it through a marketing prism.

Social Media 140

Social Media Technical Review Marketing Social Network 140

View from Seed

JANUARY 27, 2021

If you love juggling a broad range of exciting projects, and are operationally minded with a creative marketing bent, we’d love to speak to you about potentially joining our tight-knit team. . You have 2-4 years of professional experience in marketing, social media, event coordination, or business operations. Who Are We Looking For.

Operations 227

Operations Hiring Seed Stage Boston 227

Both Sides of the Table

MARCH 1, 2011

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. So they set out a grass route’s effort to go directly to the market. There has been all sorts of discussions about marketing on blogs lately.

Entrepreneur 398

Entrepreneur Atlanta Audience SEM 398

Startup Professionals Musings

NOVEMBER 4, 2022

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

Technical Cofounder 309

Technical Cofounder Cofounder Advisory Board Startup 309

Startup Professionals Musings

FEBRUARY 9, 2020

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

Technical Cofounder 308

Technical Cofounder Cofounder Advisory Board Stock Options 308

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

YoungUpstarts

FEBRUARY 2, 2014

I’m guessing that means you … and if it doesn’t, you need to rethink your marketing and sales strategy. The majority of entrepreneurs market to their local area. Small Business, and PR Daily. It’s everything – or it should be – for the company that wants to get an edge on the competition. Google+ is mandatory for local SEO.

Entrepreneur 276

Entrepreneur Social Media HTML Engineer 276

YoungUpstarts

MARCH 18, 2020

Diana Ennen is the President of Virtual Word Publishing , offering PR and marketing services.

PR 223

PR Technical Review Flash Audio 223

Rembrandt Communications

FEBRUARY 1, 2025

Are you using the power of PR, or public relations, to boost sales, awareness and credibility right now? This is just one example of the Power of PR at work, but it can catapult your success! I bet youre ready to learn more Well, many people believe that PR stands for press release. How are you using the Power of PR?

PR 130

PR Public Relations Database Audience 130

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Rembrandt Communications

SEPTEMBER 1, 2021

Do you have all of your public relations, or PR, and marketing ready for this year’s holiday season? Start your holiday PR and marketing planning now so you can: • Gain a competitive edge. Take time to work with your team and decide on your holiday PR and marketing for the next four months and beyond.

PR 246

PR Marketing Public Relations Security 246

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Artificial Inteligence 99

Artificial Inteligence Marketing Cofounder SMS 99

Up and Running

APRIL 29, 2019

When your marketing plan aligns with your branding goals, your company becomes memorable to the masses. percent of American companies use some type of digital content marketing. Make sure branding and marketing align by following the 11 steps below to sync your business branding goals with your actions.

Marketing 142

Marketing Social Media Lean Campaign 142

YoungUpstarts

MAY 4, 2020

With numerous established competitors in the market, it is difficult to stand out and be noticed in the crowd. An online PR distribution service is beneficial for startups because the process of sending press releases is automated, saving the organization time, effort, and money. Benefits Of Press Releases For Startup Businesses.

Social Media 147

Social Media Startup Distribution Public Relations 147

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319

PR Venture Capital Hiring Seed Capital 319

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Market share. Brand tracking is how you measure if those efforts are paying off.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. What other content marketing challenges are you facing?” Image source ).

PR 120

PR B2B Lean Audience 120

ConversionXL

JULY 10, 2019

Some content marketers have it “easy,” working in highly visual industries (e.g. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. For marketers, video is having its moment. food, fashion) with wide appeal. Given the potential benefits and challenges in SaaS, who’s doing it well?

Marketing 125

Marketing Acquisition Software Review Aggregator 125

Startup Professionals Musings

JUNE 11, 2014

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

Technical Cofounder 245

Technical Cofounder Cofounder Advisory Board Startup 245

ConversionXL

NOVEMBER 10, 2021

Next, look at the current state of your market: Who’s interested in your product or services? This is most likely covering old ground, but it helps to know that your audience and market position remain relevant before investing in something that may fall flat. Another great use of content advertising can be found in email marketing.

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Both Sides of the Table

JANUARY 22, 2014

SEO marketing vs. social marketing. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Think of web vs. mobile. Traditional software vs. SaaS. Connections?

Portfolio 364

Portfolio Chicago Incubator Sales 364