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Fresh Content Strategy and PR Ideas for Spring

Rembrandt Communications

Spring is almost here, and it’s time for a fresh start with your content strategy and public relations (PR) activities. Whether you have emails, newsletters, brochures, social media posts, or something else, it’s essential to have an overall, content marketing strategy in place. And the best part is it only costs you time and effort!

PR 241
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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

The part of the movement that resonates the most with me (in my words) is that entrepreneurs should keep their capital expenditures really low while they’re experimenting with their product and determining whether there is a large market for what they do. Nascent startup markets are like fine wine, they take time to develop.

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Using Generative AI to Drive Corporate Impact

TechEmpower

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. By automating routine and complex tasks alike, AI allows engineers to focus on innovation and strategic tasks.

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[Review] The Social Customer

YoungUpstarts

They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. T = Tools, the myriad platforms and software needed. e) Social Commerce (sales, reach and group marketing efforts, often by affiliates). m = Measurement, a necessary evil.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

Letting our customers and the market know that we were a real organization with real people rather than a pre-packaged, pre-processed marketing machine. Customers, press and the market responded positively. ‘ Here are some steps in the Inside Out organization. What changed for us was Tim Barker arrived.

Customer 280
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Start-ups are all Naked in the Mirror

Both Sides of the Table

We went through the euphoria of massive exposure at the time of our launch due to an article that ran in the Financial Times. Our software wasn’t fully baked. We had one of the largest US software companies talk about buying us. Buzzsaw (owned by Autodesk) raised $90 million and was making weekly noise in the market.

PR 331