This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. In other parts of the world, innovators often need to develop both the ultimate product or service, as well as the enabling infrastructure that underpins it.
Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.
Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. How many customers will have any idea what this means to them?
Success often hinges on careful strategic planning and adapting to market shifts. Entrepreneurs need to define their market niche and craft effective competitive strategies to counteract competitive pressures. This strategy not only cuts costs but also helps in planning for the future, keeping your startup ahead in competitive markets.
He illustrated his talk with regulatory horror stories in the telecom market , electronic health records , and Covid antigen tests. Unfortunately, for startups entering a regulated market following this advice this might not be the optimum path. But regulated markets are different. Regulation What’s regulatory capture?
The Senior Living Marketing Boom and How to Get Smart(er) with Your Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Debbie Howard In this episode of the Duct Tape Marketing Podcast , I interviewed Debbie Howard.
Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.
How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.
Your goals might include increasing market share or maybe launching a new product. Investing in employee development is not only going to boost their morale but also enhance their skills and productivity at the same time. Use this information to tailor your products, interactions and your services as well.
AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.
Three types of organizations – Incubators, Accelerators and Venture Studios – have emerged to reduce the risk of early-stage startup failure by helping teams find product/market fit and raise initial capital. He had a track record of taking small teams and growing them into successful product lines.
Additionally, constructive and future-oriented feedback motivates employees to synchronize their objectives with the organization’s vision, helping to create a workforce that is not only satisfied but also highly productive and aligned with company objectives.
Juggling multiple responsibilities and ensuring productivity can be challenging without effective time management strategies. Goals should be revisited regularly to adjust to changes in business dynamics or market conditions, ensuring they remain aligned with overall business strategies.
As a starting point, I like the Wikipedia simple definition of innovation as “the application of better solutions to meet new requirements or market needs.” Many product innovations come from quality improvement focuses, like the Japanese Kaizen initiative. Solution innovations need to be perfected before going to market.
Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Entrepreneurs tend to look for big changes and big markets when seeking disruptive opportunities, when the opposite may be more effective.
In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Product development chasm. Marketing and sales chasm.
According to an old Harvard Business Review article, many people in history, famous for their inventions, like Thomas Edison, were entrepreneurs who only later were remembered as inventors of the products they commercialized. Technology limited to a single product is seldom enough for a business. Early adopters are not a big market.
I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Success demands testing the solution early and quickly in the market, then iterating to get it right. Nail the go-to-market strategy.
This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices. Real-time in-process updates vs after-the-fact stories.
For example, my dictate that entrepreneurs need to find a “ painful ” problem to solve (such as high cost, low productivity) to attract customers, doesn’t really account for many successful startup businesses today, including top social media platforms, dating sites, and new fashions. Play to exclusivity, uniqueness, and personalization.
I have found it to be more productive and effective to lead with the model that no meetings will take an hour, and may be done in as little as five minutes. I have personally used this approach in leading startups as well as large organizations, in highly technical roles as well as business development and marketing. Marty Zwilling.
The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Consider licensing your product or intellectual property, and “white labeling.”
By definition, most startups begin as a result of some innovation in product, process, or service. The problem is that innovations in most business areas are coming so fast these days that yours can be overrun while still being scaled up across geographies and other products. Product-line expansion. Geographic expansion.
With social media and smart phone apps, real product information spreads at astounding speeds. It is required today for new innovation strategies, analyzing markets for new opportunities, and organizational changes. For a business, volatile markets are a source of great opportunities, as well as great risks.
You may think that patents and copyrights are not required, since your products are so innovative, but you will find that competitors are quick to copy your idea if you don’t protect it. In addition to locking in his leadership position in electric vehicles, he has also used his patents to negotiate faster growth in his market.
The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Every business and brand has unique requirements to fit into their market environment. Leadership brand development.
Some of us are proud to be technologists, while others love marketing or team building. Everyone sees your energy applied more productively, and has the urge to help. It allows you to change and learn as the market evolves, and your business needs change. Prioritize your passions in improving competence.
Labor rates are lower in some countries, but culture and language match are the real keys to productivity. But trying to use it on call centers, affiliate marketing, or even data entry probably won’t be effective. Hire and train your own managers for internal and external work projects. Be flexible.
Product descriptions and listings require tedious editing to make them engaging - especially after the fortieth one. Are you a founder or CEO or head of product? Go through your product right now and look for empty text boxes. Each one represents a great opportunity to make your users more productive and happier.
Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.
As VC funds emerge from its period of cautious dealmaking, consumer confidence returns, and industry leaders hunt for the best solutions for their organizations, a diverse range of tech companies are offering targeted solutions and addressing new trends in the market. Expect to see more enterprises adopt this in the years ahead.
Whether it’s a logo, product design, software, or a unique business process, safeguarding your IP is essential to maintaining a competitive edge and protecting your business from theft or unauthorized use. These can range from intellectual property theft to employee disputes, contract disagreements, or product liability issues.
The CEO is the check and balance on the constant parallel pushes for more development, more marketing, and more growth. Most founders are product guys. They need an operational CEO who knows the market and the marketing game. Craft an operational plan and make it work.
In reality, based on my experience as a startup advisor and investor, these constraints lead the best entrepreneurs to the most innovative solutions and new markets otherwise overlooked by their peers and competitors. In fact, that feeling of autonomy makes everyone more productive, more loyal, and feel valued.
His job was to find new commercial markets for this bacteria at scale. And he wanted to chat about how to best enter a new market. His market research found that the concrete industry contributes between 5 and 10% of the world’s carbon emissions. Your product is not someone’s problem. There was silence for a moment.
For example, these professionals can develop detailed cash flow forecasts that consider market trends and business-specific challenges. Reduce Inventory Costs with Smarter Management For startups that deal with physical products, inventory can tie up significant amounts of cash.
Here investors are looking for feature problems or quality issues on the current product. A hard look will be taken at the technology maturity, the current development progress, and customer satisfaction with early product shipments. Status of the solution. In addition, manufacturing and inventory levels will be reviewed.
Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. Many of them get hung up on understanding how to select the right minimal viable product. Your mission is your baby.
Yet I find, as a mentor and outside consultant, that many of you focus only on working conditions and compensation as the key factors determining team engagement , health, and productivity. In my experience, a healthy team is a prerequisite for a thriving business, innovation to meet market needs, and high customer loyalty.
In these days of global competition via multiple channels, you need continuous marketing to find more customers. Influencers are recognized experts and pseudo celebrities who can pick favorite products or start new trends. Produce marketing events to get visibility and attention. They won’t find you.
Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture. Why Did I Invest in Trust?
For example, only a few people today still think of Amazon as an online provider of books and related goods, now that they have exploded their business world-wide into every product arena, added web services (AWS), television and film production (Metro-Goldwyn-Mayer), a bricks-and-mortar grocery chain (Whole Foods), and more.
The order is important because I fell in love with the product before I even knew about the company, and the hustle of its founder/CEO Sandro Roco. Through this process, I was able to piece together bits of information, like where to manufacture products and which distributors to work with. I’m a Sanzo drinker.
Some entrepreneurs seem to think that their product pitch is also their investor pitch. Skip the generic marketing phrases like more user friendly, massive opportunity, and paradigm shifting. If you want investor interest, the business parameters of a deal should be presented as clearly as the product parameters.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content