Startup Professionals Musings

MAY 1, 2020

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. But for many other innovative startups in emerging markets where shocks are frequent, a focus on sustainability and the longer view are more key to success.

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Silicon Valley Indonesia Venture Capital Global 312

TechEmpower

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 297

Generative AI CTO Hire Fractional CTO Software Review 297

Startup Professionals Musings

MAY 17, 2020

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

The Startup Magazine

JUNE 16, 2021

Let’s get this clear from the start – marketing is not my thing. I spent years telling managers that I wanted nothing to do with marketing, and I meant it. Still, “marketing” is a vast field, and I would be remiss to say that I’ve gotten nothing out of it. ” Identity items. That’s right.

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Marketing Social Media Database Salary 167

ConversionXL

OCTOBER 7, 2021

However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing. It also gives you a product to market.

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Product Marketing Software Review Social Media 142

Startup Professionals Musings

MARCH 21, 2021

Product development. For a great idea person, the product details keep changing for the better, but nothing ever gets finished. Effective marketing. Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. They expect prompt formal follow-up to questions.

Technical Review 333

Technical Review Startup Software Review Retention 333

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

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Marketing Framework Metrics Channel 115

YoungUpstarts

MARCH 24, 2014

When deciding what the next step in your product or app development should be, ask yourself: Do your users really want more features, or are their requests signaling a deeper problem? Do you want the product, or does your target market want the product? Pricing gaps can signal a need for a new product.

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Fractional CTO Product CTO Hire Merger 228

Startup Professionals Musings

NOVEMBER 28, 2020

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

YoungUpstarts

OCTOBER 2, 2014

Chromebook represents a mismatch of market segmentation and product vision. Nintendo marketed the system as a way to remove barriers between gamers, games, and the TV. They allow product managers and marketers to move ahead with projects before the proper research is complete. This turned out not to be the case.

Product 222

Product Technical Review Software Review Green 222

Both Sides of the Table

FEBRUARY 6, 2013

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Without strong PMs you build crappy products that nobody needs or that real people can’t use. Final startup grind from msuster.

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Cofounder Early Stage Startup Silicon Valley 388

Up and Running

MARCH 24, 2021

If you’re looking to start or expand your business, you need to have a firm understanding of how to enter and grow within your chosen market. This requires you to take what you’ve learned during your market analysis to develop a market penetration strategy for your business. Market penetration definition.

Software Review 146

Software Review Marketing Campaign Forecast 146

Startup Professionals Musings

JANUARY 16, 2013

Product development. For a great idea person, the product details keep changing for the better, but nothing ever gets finished. Effective marketing. Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. They expect prompt formal follow-up to questions.

Entrepreneur 275

Entrepreneur Technical Review Software Review Retention 275

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110

Marketing Product Audience Equity 110

Startup Professionals Musings

FEBRUARY 12, 2023

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

Women Entrepreneurs Can

MARCH 7, 2025

After paying R&D costs, product development, packaging, staff costs, and more, start-ups often look for ways to market and scale on a relatively tight budget. Below are five effective marketing tips to help launch your new business: 1. Content Marketing The value of content marketing should never be underestimated.

Marketing 52

Marketing Software Review Houston Social Media 52

Up and Running

SEPTEMBER 15, 2021

In the last decade, SaaS (Software as a Service) has become a very popular model for new software product development. The largest cost component of establishing a SaaS company is product development costs. This includes the design, development, launch, and enhancement of the SaaS application. .

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Cost Developer Azure Churn Rate 158

Startup Professionals Musings

JULY 1, 2013

Product development is stuck at that 90% mark, a key person leaves, and customers are talking but not buying. The press is focused on things that exist, rather than your early marketing hype. Or the economy has taken a sudden turn for the worse, so your high-end product no longer has a market.

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Founder Startup Software Development Software Developers 250

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. What is Product Hunt and who should use it? Some aspect of your product is free. Can you earn honest upvotes?

Campaign 127

Campaign Product Technical Review Social Media 127

Steve Blank

NOVEMBER 13, 2012

Leveraging my marketing skills, I successfully made what Steve calls an “onslaught launch”, generating a lot of press coverage and apparent early success. However, when I looked into the detail, most of them did not have even early adaptors and the problem wasn’t “chasm crossing,” it was that almost nobody wanted their products.

Japan 305

Japan Customer Development Developer Customer 305

Both Sides of the Table

MAY 27, 2013

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. You may have an opinion on your market-entry strategy for Europe. Growth like this, this early in a company’s lifecycle rarely happens.

Advisory Board 365

Advisory Board CTO Hire Fractional CTO Los Angeles 365

The Startup Magazine

FEBRUARY 2, 2021

To help you get started, read on to learn about how to launch a profitable custom software development startup. Conduct Market Research. The first thing you should do when launching a custom software business is conduct market research. Certainly, conducting market research is a critical first step to launch your new business.

Software Developers 158

Software Developers Software Development Software Developer 158

Steve Blank

AUGUST 3, 2012

The product manager described the metamorphosis: We gathered that night at the hotel, but we were changed. Humility had crumbled the walls between marketing and engineering. In 90 days the team pivoted the product, saved a major account, captured a large order, cut schedule from 18 months to nine months, and developed virtual backlog.

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San Jose Technical Review Customer Development Software Review 261

Startup Professionals Musings

NOVEMBER 18, 2012

If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. It also happens due to overreaction to some market surprise, a last-minute input, or a squeeze on cash. Impossible to get adequate market information for any given plan.

Entrepreneur 257

Entrepreneur Technical Review Cost Product Development 257

YoungUpstarts

NOVEMBER 23, 2020

Implementing technological upgrades that get your thoughtfully designed products to market is a must in today’s competitive corporate world. Rollout on a new product can only occur with a measure of success if you conduct your advertising right. Design stunning advertising with a digital creative agency.

Development Team Review 205

Development Team Review Security Advertising Technical Review 205

Startup Professionals Musings

DECEMBER 27, 2013

If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. It also happens due to overreaction to some market surprise, a last-minute input, or a squeeze on cash. Impossible to get adequate market information for any given plan.

Startup 250

Startup Technical Review Cost Entrepreneur 250

Both Sides of the Table

OCTOBER 12, 2010

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development. IMO at least. It was awesome.

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Hiring Sales Startup Early Stage 346

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. New, when products are so cutting-edge that few people know they exist, let alone that they should search for them.

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B2B Marketing SEO Search 133

Startup Professionals Musings

APRIL 26, 2019

Image via Flickr by Shawn Wolfe I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan.

Technical Review 233

Technical Review Startup Cost Product Development 233

Startup Professionals Musings

SEPTEMBER 16, 2023

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity.

Intellectual Property 261

Intellectual Property Entrepreneur Angel Groups Social Media 261

Up and Running

JANUARY 3, 2019

Success in marketing and product development comes from a deep understanding of your target customer. It’s much easier to develop a product and design marketing content and campaigns when you know exactly who the customer is and how they will react to different kinds of marketing. User personas.

Software Review 130

Software Review Product Development Portland Technical Review 130

Startup Professionals Musings

DECEMBER 24, 2018

If there is no competition, there is likely not a market. Every potentially successful product has competition, or an alternative, or customers with no interest in change. You need skills in finance, operations, and marketing to supplement product development, and more hours of work than one person can manage.

Angel Investor 249

Angel Investor Cofounder Finance Operations 249

YoungUpstarts

FEBRUARY 28, 2018

by Steve Owens, Founder and CTO of Finish Line Product Development Services. A recent survey by CBINSIGHTS came up with 20: No Market Need – 42% of those surveyed. Poor Product – 17%. Poor Marketing – 14%. Product Mis-Timed – 13%. There is no existing market to instruct strategy.

Startup 133

Startup Product Development Revenue Distribution 133

The Startup Magazine

JULY 25, 2024

When you are creating new products in your business , you’ll always need to make sure that you are getting the process right if you are keen on trying to make a success of this. The truth is that there is so much to think about when it comes to product development that you need to be aware of, so it can take a while.

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Product Development Developer Product Restful 167

Startup Professionals Musings

JANUARY 2, 2019

Most of you aspiring entrepreneurs have no idea how dramatically your own role has to evolve as you develop a solution, start a business, and expect it to scale into a successful self-managed company. Thus my job as a small business advisor really is really more about getting you developed than perfecting the business.

Leadership 248

Leadership Technical Review Cofounder Social Media 248

ReadWriteStart

NOVEMBER 12, 2022

As a startup, you probably don’t have much money to spend on marketing or product development. For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. It allows you to stretch your resources further. The Renault Logan.

Startup 198

Startup Technical Review Ghana Guerilla 198

YoungUpstarts

MARCH 12, 2020

Different ways of working are better suited to different industries and business sizes, so it’s crucial to consider these sorts of things before you begin hiring or go to market. One of the major benefits of using a SOM approach is that product development costs are drastically decreased and technical risk is also reduced.

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SCRUM Software Review Technical Review Differentiation 147