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Why Some Startups Win

Steve Blank

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news. Why Do You Work Here? Titles Are Not Your Job.

Startup 329
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

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How “Tag Management” Can Improve Site Performance

ConversionXL

Especially when Dave from HR accidentally gets decaf box ‘o joe at your retreat, causing an unexpected but not really very positive bonding experience between Marketing and IT as they vow to fill his car with shaving cream, right after they figure out who is going to sneak out and get real coffee.). Two words: Hot.

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Social Selling and Content Marketing: A White-Hot Combination

Duct Tape Marketing

Social Selling and Content Marketing: A White-Hot Combination written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Robert Rosenthal & Natasha Sekkat – Enjoy! photo credit: canva.

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12 Questions: Meet Constance Semler (Canada)

crowdSPRING Blog

Until November 2008, I spent most of my professional life in corporate marketing roles and met wonderful people as I traveled around the world in fairly short order. Sometimes I work with my husband on post production of UK and US film and TV productions. I like to write white papers, brochures, Web content, tag lines, etc.

Canada 74
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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Closed revenue – the actual value of the deal after it has closed.

B2B 42
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Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

Finding Your Voice And Using It To Make Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ann Handley. In this episode of the Duct Tape Marketing Podcast , I interview Ann Handley. Take The Marketing Assessment: Like this show? MarketingProfs.com.