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8 Strategies To Capitalize On Untapped Global Markets

Startup Professionals Musings

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. In other parts of the world, innovators often need to develop both the ultimate product or service, as well as the enabling infrastructure that underpins it.

Global 345
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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

Product 354
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. How many customers will have any idea what this means to them?

Marketing 353
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How to Handle Competition as a Startup

The Startup Magazine

Success often hinges on careful strategic planning and adapting to market shifts. Entrepreneurs need to define their market niche and craft effective competitive strategies to counteract competitive pressures. This strategy not only cuts costs but also helps in planning for the future, keeping your startup ahead in competitive markets.

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Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid

Duct Tape Marketing

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

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The Rise of Short-Form Video Marketing: A New Frontier for Brands

The Startup Magazine

Key Takeaways Discover why short-form video is revolutionizing brand marketing. What is Short-Form Video Marketing? In the fast-paced digital age, platforms like TikTok spearhead a revolution in how brands engage with consumers through short-form video marketing. Learn key strategies for crafting engaging content.

Video 92
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How to Elevate Your Business to the Next Level

The Startup Magazine

Your goals might include increasing market share or maybe launching a new product. Investing in employee development is not only going to boost their morale but also enhance their skills and productivity at the same time. Use this information to tailor your products, interactions and your services as well.