The Startup Magazine

JANUARY 5, 2025

Your goals might include increasing market share or maybe launching a new product. Invest in Employee Development Your team is one of your most valuable assets. Investing in employee development is not only going to boost their morale but also enhance their skills and productivity at the same time.

Software Review 147

Software Review Technical Review Retention Campaign 147

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142

Product Marketing Software Review Social Media 142

Startup Professionals Musings

JANUARY 29, 2022

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. But Lonnie L.

Marketing 302

Marketing Technical Review Cost Product Development 302

Startup Professionals Musings

DECEMBER 18, 2013

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Product development chasm. Marketing and sales chasm.

Entrepreneur 252

Entrepreneur Marketing Technical Review Dilution 252

The Startup Magazine

JANUARY 26, 2022

Designing new hardware products that have a positive impact on customers is no small feat. There are several elements that go into hardware product design that taps an unaddressed customer need, has the customer WOW factor, and succeeds long term in the market. Remember, regulatory and compliance requirements differ by industry.

Design 166

Design Development Team Review Product Technical Review 166

View from Seed

NOVEMBER 18, 2020

Sales and marketing has been 30%+ basically forever, though undoubtedly Airbnb has enough brand recognition and loyal customers that if you turned off marketing spend then revenue would drop but not to zero. Uber is an $85B+ market cap company today but is essentially flat to its IPO price and late private round valuations.

North America 401

North America IPO Prospectus Europe 401

TechEmpower

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 297

Generative AI CTO Hire Fractional CTO Software Review 297

Startup Professionals Musings

JANUARY 30, 2022

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Product development chasm. Marketing and sales chasm.

Technical Review 375

Technical Review Startup Dilution Early Stage 375

Startup Professionals Musings

MAY 17, 2020

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110

Marketing Product Audience Equity 110

Startup Professionals Musings

MAY 1, 2020

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. In other parts of the world, innovators often need to develop both the ultimate product or service, as well as the enabling infrastructure that underpins it.

Silicon Valley 312

Silicon Valley Indonesia Venture Capital Global 312

Steve Blank

OCTOBER 15, 2019

If they were a commercial company, they figured out product/market fit; or if a government organization, it focused on solution/mission fit. HR processes, legal processes, financial processes, acquisition and contracting processes, security processes, product development and management processes, and types of organizational forms etc.

Government 322

Government Technical Review Acquisition Metrics 322

Startup Professionals Musings

MARCH 21, 2021

Product development. For a great idea person, the product details keep changing for the better, but nothing ever gets finished. Effective marketing. Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. They expect prompt formal follow-up to questions.

Technical Review 333

Technical Review Startup Software Review Retention 333

Startup Professionals Musings

SEPTEMBER 13, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Consider licensing your product or intellectual property, and “white labeling.”

Intellectual Property 341

Intellectual Property Technical Review Startup Incubator 341

ConversionXL

FEBRUARY 3, 2022

They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off.

Product 102

Product Marketing Social Media Channel 102

Startup Professionals Musings

OCTOBER 19, 2013

This term refers to the penchant to add just one more feature to the product or service before first delivery, just because you can. The result is a bloated first product which finally collapses under its own weight, or is too late and too expensive for the intended customer. entrepreneur startup funding product features business'

Technical Review 275

Technical Review Startup Software Review Database 275

Both Sides of the Table

FEBRUARY 6, 2013

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Without strong PMs you build crappy products that nobody needs or that real people can’t use. Final startup grind from msuster. For the wrong reasons.

Cofounder 388

Cofounder Early Stage Startup Silicon Valley 388

Startup Professionals Musings

NOVEMBER 28, 2020

Building a minimum viable product, with customer validation. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Building your public image and presence should start even before product development, through your website, logo, and blogging.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Startup Professionals Musings

DECEMBER 6, 2019

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Consider licensing your product or intellectual property, and “white labeling.”

Finance 320

Finance Intellectual Property Technical Review Incubator 320

Startup Professionals Musings

AUGUST 19, 2020

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. This could equate to two technical founders (with a minimal salary), funding two developers for a year. Tackling most of the support tasks yourself.

Burn Rate 310

Burn Rate Hockey Stick Salary Angel Investor 310

ReadWriteStart

NOVEMBER 30, 2021

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience.

Developer 159

Developer Marketing Social Media Startup 159

Startup Professionals Musings

JANUARY 16, 2013

Product development. For a great idea person, the product details keep changing for the better, but nothing ever gets finished. Effective marketing. Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. They expect prompt formal follow-up to questions.

Entrepreneur 275

Entrepreneur Technical Review Software Review Retention 275

The Startup Magazine

JUNE 16, 2021

Let’s get this clear from the start – marketing is not my thing. I spent years telling managers that I wanted nothing to do with marketing, and I meant it. Still, “marketing” is a vast field, and I would be remiss to say that I’ve gotten nothing out of it. ” Identity items. That’s right.

Marketing 167

Marketing Social Media Database Salary 167

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Professionals Musings

APRIL 27, 2019

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Product development chasm. Marketing and sales chasm.

Technical Review 255

Technical Review Dilution Early Stage Product Development 255

Startup Professionals Musings

OCTOBER 5, 2014

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. This could equate to two technical founders (with a minimal salary), funding two developers for a year. Tackling most of the support tasks yourself.

Burn Rate 262

Burn Rate Hockey Stick Entrepreneur Salary 262

Startup Professionals Musings

MARCH 14, 2015

This term refers to the penchant to add just one more feature to the product or service before first delivery, just because you can. The result is a bloated first product which finally collapses under its own weight, or is too late and too expensive for the intended customer. Define milestones for cost review and sign-off.

Technical Review 120

Technical Review Product Software Review Database 120

Startup Professionals Musings

FEBRUARY 12, 2023

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

Startup Professionals Musings

MAY 14, 2023

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. This could equate to two technical founders (with a minimal salary), funding two developers for a year. Tackling most of the support tasks yourself.

Burn Rate 258

Burn Rate Hockey Stick Management Salary 258

Up and Running

SEPTEMBER 15, 2021

In the last decade, SaaS (Software as a Service) has become a very popular model for new software product development. The largest cost component of establishing a SaaS company is product development costs. This includes the design, development, launch, and enhancement of the SaaS application. .

Cost 158

Cost Developer Azure Churn Rate 158

Steve Blank

NOVEMBER 13, 2012

Leveraging my marketing skills, I successfully made what Steve calls an “onslaught launch”, generating a lot of press coverage and apparent early success. I discovered my product was a “nice to have,” not a “must have,” and we shut the company down a year a later. Customer Development Education. But customers didn’t agree.

Japan 305

Japan Customer Development Developer Customer 305

Women Entrepreneurs Can

MARCH 7, 2025

After paying R&D costs, product development, packaging, staff costs, and more, start-ups often look for ways to market and scale on a relatively tight budget. Below are five effective marketing tips to help launch your new business: 1. Content Marketing The value of content marketing should never be underestimated.

Marketing 52

Marketing Software Review Houston Social Media 52

Both Sides of the Table

MAY 27, 2013

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. You may have an opinion on your market-entry strategy for Europe. Growth like this, this early in a company’s lifecycle rarely happens.

Advisory Board 365

Advisory Board CTO Hire Fractional CTO Los Angeles 365

Up and Running

MARCH 24, 2021

If you’re looking to start or expand your business, you need to have a firm understanding of how to enter and grow within your chosen market. This requires you to take what you’ve learned during your market analysis to develop a market penetration strategy for your business. Market penetration definition.

Software Review 146

Software Review Marketing Campaign Forecast 146

The Startup Magazine

FEBRUARY 2, 2021

To help you get started, read on to learn about how to launch a profitable custom software development startup. Conduct Market Research. The first thing you should do when launching a custom software business is conduct market research. Certainly, conducting market research is a critical first step to launch your new business.

Software Development 158

Software Development Software Developers Software Developer 158

YoungUpstarts

NOVEMBER 23, 2020

Great product exposure and a sales team dedicated to improving the lives of your customer base act as the face of your company. In order to truly find success this must be matched by a development team that consistently strives to deliver truly life-bettering products and services that customers keep coming back for.

Development Team Review 205

Development Team Review Security Advertising Technical Review 205

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335