Duct Tape Marketing

SEPTEMBER 18, 2024

The Senior Living Marketing Boom and How to Get Smart(er) with Your Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Debbie Howard In this episode of the Duct Tape Marketing Podcast , I interviewed Debbie Howard.

Marketing 89

Marketing Technical Review Differentiation Sales 89

Startup Professionals Musings

JANUARY 6, 2021

Fight the urge do more things, to attract more customers in a broader market. In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. The company has since gone public, and is still a market leader.

Technical Review 400

Technical Review Technical Cofounder Advisory Board Cofounder 400

Startup Professionals Musings

MAY 24, 2020

Companies are rightsized quickly now as markets change rapidly, and business professionals are quick to jump to new opportunities for growth and survival, with no ties to special benefits or pension plans. Here are some examples: Marketing Professional. Sales Professional. Staffing Professional.

Startup 410

Startup Angel Investor Social Media LLC 410

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 297

Generative AI CTO Hire Fractional CTO Software Review 297

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing 91

Marketing Retention Algorithm Advertising 91

View from Seed

NOVEMBER 18, 2020

Sales and marketing has been 30%+ basically forever, though undoubtedly Airbnb has enough brand recognition and loyal customers that if you turned off marketing spend then revenue would drop but not to zero. Uber is an $85B+ market cap company today but is essentially flat to its IPO price and late private round valuations.

North America 401

North America IPO Prospectus Europe 401

Startup Professionals Musings

APRIL 11, 2020

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Broad product offerings require too much infrastructure.

Startup 424

Startup Bandwidth Distribution Agile 424

Startup Professionals Musings

MARCH 21, 2021

Product development. For a great idea person, the product details keep changing for the better, but nothing ever gets finished. Effective marketing. Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. They expect prompt formal follow-up to questions.

Technical Review 333

Technical Review Startup Software Review Retention 333

Startup Professionals Musings

SEPTEMBER 13, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Consider licensing your product or intellectual property, and “white labeling.”

Intellectual Property 341

Intellectual Property Technical Review Startup Incubator 341

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

Startup Professionals Musings

OCTOBER 30, 2020

Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Products that can be easily produced and sold via multiple channels, including the Internet, are more easily scaled world-wide. Minimize one-time sales in your business model.

Merger 386

Merger Software Review Acquisition Social Media 386

Startup Professionals Musings

JANUARY 30, 2022

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Product development chasm. Marketing and sales chasm.

Technical Review 375

Technical Review Startup Dilution Early Stage 375

Startup Professionals Musings

MARCH 26, 2021

Idea people must surround themselves with people who build momentum and get things done, including production, marketing, finance, and sales. Gates was a software developer genius, but Ballmer upheld the marketing and business side. They soon find that the market and competitors are changing faster than they are.

Entrepreneur 341

Entrepreneur Angel Investor Partner Software Development 341

Startup Professionals Musings

SEPTEMBER 25, 2021

According to an old Harvard Business Review article, many people in history, famous for their inventions, like Thomas Edison, were entrepreneurs who only later were remembered as inventors of the products they commercialized. Technology limited to a single product is seldom enough for a business. Early adopters are not a big market.

Technical Review 391

Technical Review Intellectual Property Early Stage Global 391

Startup Professionals Musings

APRIL 28, 2021

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. The market is unpredictable and changes fast.

Technical Review 329

Technical Review Merger Software Review Acquisition 329

Startup Professionals Musings

JANUARY 24, 2021

Here investors are looking for feature problems or quality issues on the current product. A hard look will be taken at the technology maturity, the current development progress, and customer satisfaction with early product shipments. Status of the solution. In addition, manufacturing and inventory levels will be reviewed.

Technical Review 379

Technical Review Due Diligence Term Sheet Bankruptcy 379

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule.

Software Review 355

Software Review Algorithm Global IPO 355

Startup Professionals Musings

APRIL 18, 2021

Explain that they may be called, and use the opportunity to check their satisfaction with your company and your product. Validation of product. If the product is in customer hands, expect some customers to be interviewed. If the product is in customer hands, expect some customers to be interviewed. Size of the market.

Technical Review 380

Technical Review Due Diligence Term Sheet Angel Investor 380

Startup Professionals Musings

APRIL 23, 2022

Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. Then they are surprised to see productivity and creativity take a big dip. Sales will be the organization’s sole focus.”

Startup 337

Startup Technical Review Employee Hiring 337

Startup Professionals Musings

FEBRUARY 20, 2023

Companies are rightsized quickly now as markets change rapidly, and business professionals are quick to jump to new opportunities for growth and survival, with no ties to special benefits or pension plans. Here are some examples: Marketing Professional. Sales Professional. Staffing Professional.

Angel Investor 267

Angel Investor Social Media LLC Viral 267

Startup Professionals Musings

MARCH 14, 2022

Market your solution and user benefits, not the mysterious technology behind it. There seems to be an insatiable demand from consumers for a better shopping experience, meaning they will pay a premium to a company that can present them a better match in products to their interests, without jeopardizing their good name.

Technical Review 342

Technical Review Customer Social Network Software Review 342

Startup Professionals Musings

DECEMBER 30, 2020

You alone will never find enough hours in a day to keep with all the challenges of sales, support, and scaling the business, in addition to developing and delivering your solution. In addition to locking in his leadership position in electric vehicles, he has also used his patents to negotiate faster growth in his market.

Intellectual Property 432

Intellectual Property Entrepreneur Technical Review Angel Investor 432

The Startup Magazine

JANUARY 19, 2025

For example, these professionals can develop detailed cash flow forecasts that consider market trends and business-specific challenges. Reduce Inventory Costs with Smarter Management For startups that deal with physical products, inventory can tie up significant amounts of cash.

Management 143

Management Startup Forecast Finance 143

Startup Professionals Musings

MAY 14, 2023

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Waiting until you have something to sell before bringing on a sales and operations staff. Getting a sales contract before manufacturing inventory.

Burn Rate 258

Burn Rate Hockey Stick Management Salary 258

The Startup Magazine

DECEMBER 22, 2024

Here are some common culprits: Disconnected Systems: When inventory, sales, and customer service tools dont talk to each other, delays are inevitable. The Impact of Delays on Startups Delays go beyond being inconvenient; they create tangible harm to startups trying to establish themselves in competitive markets.

Artificial Inteligence 144

Artificial Inteligence Customer Technical Review Operations 144

Startup Professionals Musings

APRIL 4, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Consider licensing your product or intellectual property, and “white labeling.”

Intellectual Property 261

Intellectual Property Technical Review Incubator Bootstrapping 261

Startup Professionals Musings

APRIL 24, 2021

The CEO is the check and balance on the constant parallel pushes for more development, more marketing, and more growth. Most founders are product guys. They need an operational CEO who knows the market and the marketing game. He must nail down a sales process that fits the domain and economy.

Exit Strategy 407

Exit Strategy Leadership Founder Networking 407

Women Entrepreneurs Can

MARCH 7, 2025

After paying R&D costs, product development, packaging, staff costs, and more, start-ups often look for ways to market and scale on a relatively tight budget. Below are five effective marketing tips to help launch your new business: 1. Influencers fall into a similar category, but they are often more of a niche market.

Marketing 52

Marketing Software Review Houston Social Media 52

Startup Professionals Musings

FEBRUARY 6, 2021

For example, early adopters may be easily sold, but new technology product success really hinges on adoption by certain demographics, perhaps more influenced by celebrities or mommy bloggers. The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel.

Metrics 387

Metrics Technical Review Leadership Framework 387

Rembrandt Communications

FEBRUARY 1, 2022

How to Mend Your Broken Heart Over Lacking Sales! After all, the way you communicate establishes how members of your target market decide whether or not they want to do business with you. How does it relate to your sales plan and business overall? Start improving sales here! Your messaging is the key to success!

Software Review 264

Software Review Database Public Relations Audience 264

Startup Professionals Musings

AUGUST 23, 2020

Every startup success is a function of great people, products, and profits. Leapfrog products invent and reinvent markets. Incremental product ideas do not change markets. On the other hand, making the user experience easier, richer, and more pleasant, as Apple has done repeatedly, can reinvent existing markets.

Technical Review 324

Technical Review Entrepreneur Due Diligence Business Model 324

Startup Professionals Musings

JANUARY 6, 2023

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Broad product offerings require too much infrastructure.

Startup 287

Startup Bandwidth Distribution Agile 287

Startup Professionals Musings

OCTOBER 6, 2023

Here investors are looking for feature problems or quality issues on the current product. A hard look will be taken at the technology maturity, the current development progress, and customer satisfaction with early product shipments. Status of the solution. In addition, manufacturing and inventory levels will be reviewed.

Technical Review 296

Technical Review Due Diligence Term Sheet Bankruptcy 296

Startup Professionals Musings

AUGUST 13, 2022

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. It’s very important. Personal relationships do count.

Las Vegas 309

Las Vegas Silicon Valley Arizona Montana 309

Startup Professionals Musings

MARCH 6, 2021

Take advantage of early payment and volume discounts, where possible Above all, avoid self-sabotaging behavior that you may not even be aware of, like blaming others rather than taking responsibility for all decisions, or not charging what your product or service is worth, due to lack of current market information or a personal bias.

Technical Review 379

Technical Review Finance Startup Salary 379

Startup Professionals Musings

JUNE 23, 2021

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Relationships also build loyalty, get referrals, and drive more sales.

Customer 369

Customer Technical Review Metrics Employee 369

Startup Professionals Musings

NOVEMBER 4, 2022

You need to have a technical genius on the team to get your startup product off the ground. The sales professional. A sales fanatic on the founder team helps to contain that risk. The combination of technical insight, founder authority, and sales experience is a hard-to-beat advantage in a competitive market.

Technical Cofounder 309

Technical Cofounder Cofounder Advisory Board Startup 309