article thumbnail

How To Find Your Customer In the Dept of Defense – The Directory of DoD Program Executive Offices

Steve Blank

It almost always starts with a Program Executive Office. The DoD buys hundreds of billions of dollars of products and services per year, and nearly all of these purchases are managed by Program Executive Offices. A Program Executive Office may be responsible for a specific program (e.g., How do you get their attention?

article thumbnail

How to Make Sense of the PPP Loan Program for VC-Backed Startups

Both Sides of the Table

Who is this program for and why does it exist? 350 billion of this money is dedicated to small businesses under a loan program called the PPP (payroll protection plan). The goal of the program is in the name?—?payroll Below lists how the loan program is calculated. payroll protection. One thing that is clear. It depends.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Strategies To Keep Ahead Of Market Changes Today

Startup Professionals Musings

Viral marketing” and “word-of-mouth” are tools of disciples in business today. Luck and timing are inevitably less certain than product build schedules or marketing programs. Social relationships are built around zealots and their disciples who ultimately engage a wider congregation and perpetrate the culture shift.

Marketing 317
article thumbnail

Artificial Intelligence and Machine Learning– Explained

Steve Blank

It uses new words to define programming steps, job descriptions, development tools, etc. or decision-making processes (like understanding text and images) without being explicitly programmed to do so. Machine learning algorithms – computer programs that adjust themselves to perform better as they are exposed to more data.

article thumbnail

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid

Duct Tape Marketing

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

article thumbnail

The Day In The Life Of Working As A Digital Marketer

YoungUpstarts

Have you ever thought about working for a digital marketing firm ? Maybe you’re just getting started with your career, or perhaps you want to switch roles and delve into the world of marketing. What is Digital Marketing? Digital marketing uses technologies to promote brands’ products and services.

Marketing 264
article thumbnail

Strategies to Improve Cash Flow Management for Startups

The Startup Magazine

For example, these professionals can develop detailed cash flow forecasts that consider market trends and business-specific challenges. For instance, loyalty programs that offer discounts or perks for repeat purchases encourage customers to return.