The Startup Magazine

SEPTEMBER 12, 2024

The scope of digital marketing has grown massively today. Compare 2024 with 2014 and you’ll find that digital marketing, SEO, strategy, isation, and keywords were all still quite new. Finding the right digital marketing for home service companies is as vital as a large IT enterprise looking for digital marketing support.

Marketing 166

Marketing Social Media Reputation Audience 166

Startup Professionals Musings

JUNE 26, 2020

Quantify the market opportunity in business terms. For example, “Nielsen projects that the market for smart phones will double every year for the next five years.” All startups, including non-profits, need revenue to thrive, such as such as from subscriptions, retail, online, licensing, or services.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

Startup Professionals Musings

JANUARY 6, 2021

Fight the urge do more things, to attract more customers in a broader market. In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. The company has since gone public, and is still a market leader.

Technical Review 400

Technical Review Technical Cofounder Advisory Board Cofounder 400

The Startup Magazine

JANUARY 5, 2025

Whether you are trying to increase your revenue or improve your customer satisfaction, taking your business to the next level means looking at all of your strategic opportunities. Your goals might include increasing market share or maybe launching a new product. Marketing automation tools may also be valuable to you.

Software Review 147

Software Review Technical Review Retention Campaign 147

Startup Professionals Musings

FEBRUARY 14, 2022

Success demands testing the solution early and quickly in the market, then iterating to get it right. Nail the go-to-market strategy. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect.

Angel Investor 359

Angel Investor Technical Review Incubator Business Model 359

Startup Professionals Musings

JUNE 2, 2021

Manual tracking and occasional surveys won’t keep you competitive in today’s high volume and rapidly changing market. You need a platform that is comfortable with the global scope of today’s market, with it’s wide range of social and economic cultures, trends, and needs. Find funders who seek long-term returns.

Software Review 355

Software Review Algorithm Global IPO 355

Startup Professionals Musings

OCTOBER 16, 2022

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Pew says the Boomer demographic is the largest mainstream pool of experienced talent in the market today, and will be for the foreseeable future. Member of the Advisory Board.

Advisory Board 368

Advisory Board Dividend Angel Investor Cofounder 368

Startup Professionals Musings

AUGUST 17, 2020

That doesn’t mean that entrepreneurs should ignore business and market realities, under the assumption that success is a random phenomenon. Find a recognized billion dollar and growing market. Even good social causes need to bring in revenue to continue their worthy efforts. Look for double-digit growth data from Nielsen, J.D.

Technical Review 434

Technical Review Due Diligence Intellectual Property Internet 434

Startup Professionals Musings

JUNE 21, 2020

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. Long-term stability requires revenue growth and profit. Both have worked.

Revenue 434

Revenue Valuation Viral Retention 434

The Startup Magazine

JANUARY 21, 2025

Exploring Customer Preferences and Market Trends Understanding customer preferences is vital for any business seeking growth in the transport sector. Market trends indicate a shift towards shared mobility solutions, where consumers favour access over ownership.

Technical Review 144

Technical Review Government Operations Demand 144

Startup Professionals Musings

OCTOBER 30, 2020

Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Customer feedback, including blog comments, usability reviews, and early user testimonials, build relationships and provide credible marketing to the broader customer community.

Merger 386

Merger Acquisition Software Review Social Media 386

Startup Professionals Musings

AUGUST 23, 2020

Leapfrog products invent and reinvent markets. Incremental product ideas do not change markets. On the other hand, making the user experience easier, richer, and more pleasant, as Apple has done repeatedly, can reinvent existing markets. Recurring revenue is the foundation for growth. Eat your own dog food.

Technical Review 324

Technical Review Entrepreneur Due Diligence Business Model 324

Startup Professionals Musings

MAY 26, 2023

Even though many of these can be mitigated by testing and early customer feedback , you will find that it pays big dividends to do your homework before building and rolling out every new initiative: In today’s customer data overload, marketing is essential. Even more important than solution marketing is building your brand.

Product 354

Product Technical Review Artificial Inteligence Dividend 354

Startup Professionals Musings

APRIL 14, 2021

By focusing your marketing activities on key individuals known to wield influence in your target customer market, you can deliver a more "authentic" message. Yet don’t assume that any of these will override the basic need of every business to be self-sustaining via revenue to meet expenses over time.

Customer 432

Customer Social Media Dividend Technical Review 432

Steve Blank

JANUARY 17, 2023

Three types of organizations – Incubators, Accelerators and Venture Studios – have emerged to reduce the risk of early-stage startup failure by helping teams find product/market fit and raise initial capital. Instead, they search and pivot until product-market fit is found. How Venture Studios Work.

Technical Cofounder 368

Technical Cofounder Intellectual Property Technical Review Incubator 368

Startup Professionals Musings

OCTOBER 26, 2022

It is required today for new innovation strategies, analyzing markets for new opportunities, and organizational changes. Moving forward, you should expect the market volatility to increase, driven not only by customers, but by new technology, changing government regulations, and a surge in new competitors.

Agile 379

Agile Technical Review Leadership Social Media 379

The Startup Magazine

APRIL 21, 2025

According to Comfy Living, the global HVAC market in 2019 was valued at $240.8 Consider diversifying into related services, such as maintenance plans or energy audits, to increase revenue streams. Diversifying your offerings to include advanced solutions captures a segment of this robust market.

Technical Review 97

Technical Review United States Software Review Operations 97

Startup Professionals Musings

NOVEMBER 28, 2020

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Duct Tape Marketing

SEPTEMBER 4, 2024

Charge More With The Power of Pure Motive Service written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Joe Crisara In this episode of the Duct Tape Marketing Podcast , I interviewed Joe Crisera, author of What Should We Do? Click on over and give us a review on iTunes, please!

Cloud 88

Cloud Bankruptcy Widget Kansas City 88

Startup Professionals Musings

NOVEMBER 2, 2022

If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. Even non-profits need revenue to cover their costs, and continue to provide services. Use metrics to measure results of marketing initiatives. Schedule frequent updates to your solution to maintain growth.

Forecast 304

Forecast Stock Options Technical Review Metrics 304

The Startup Magazine

MARCH 19, 2025

based digital marketing agency serving over 70,000 customers, offers relief through its integrated approach to online marketing. It combines website development, search engine optimization, social media marketing, and online reputation management into one cohesive solution. We increased our revenue by 20% last year.

Rhode Island 88

Rhode Island Ohio Web Development Social Media 88

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

Startup Professionals Musings

MAY 25, 2020

Equity is stock, but private company stock has no market value until the company goes public or is sold or merged with another company. If you can convince investors that your startup will generate a solid revenue stream, and the market won’t go away any time soon, they may see an opportunity for an ever larger return.

Exit Strategy 376

Exit Strategy Startup Private Equity Equity 376

Duct Tape Marketing

JANUARY 10, 2025

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO.

Leadership 46

Leadership Small Business Marketing Social Media 46

Startup Professionals Musings

SEPTEMBER 8, 2021

As a long-time business advisor, and an investor in startups along the way, I’m always on the lookout for an entrepreneur who is responding first to a problem in the marketplace , rather than bringing a new technology to the market, assuming it will find a problem to solve. A recurring expense was turned into a recurring revenue.

Social Media 330

Social Media Entrepreneur Revenue Internet 330

The Startup Magazine

FEBRUARY 17, 2025

Setting Up Your Mobile IV Therapy Business Setting up a successful mobile IV therapy business requires strategic planning and an understanding of market dynamics. There are currently 488 businesses in the IV therapy industry in the United States, indicating a thriving market.

Mobile 97

Mobile United States Technical Review Business Model 97

Startup Professionals Musings

MARCH 6, 2021

Many startups see initial revenue from customers, and love the fast growth, but fail to anticipate the cost of early vendor payments, monthly overhead costs, and later taxes. Thinking you are profitable once money begins to flow in. Considering the job done once a client has been invoiced.

Technical Review 379

Technical Review Finance Startup Salary 379

Startup Professionals Musings

MARCH 26, 2022

Welcome to the “Participation Age” of marketing. If you want all the specifics, you must follow the new wave of marketing experts, like Daina Middleton, and her classic book “ Marketing in the Participation Age.” Nurturing marketers reserve a minimum of 10 percent of their marketing budgets for testing and learning.

Customer 267

Customer Technical Review Social Media Partner 267

Startup Professionals Musings

SEPTEMBER 17, 2021

Too many entrepreneurs, especially ones with work-at-home schemes and multi-level marketing, believe that someone has to lose to help them win. With the best solutions, the customer gets value which exceeds your revenue. Push marketing doesn’t work well today, in the age of interactive networking and peer reviews.

Sales 348

Sales Startup Bootstrapping Technical Review 348

Startup Professionals Musings

JUNE 23, 2021

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends.

Customer 369

Customer Technical Review Metrics Employee 369

Duct Tape Marketing

AUGUST 22, 2024

written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. Are You Ready to Be a Fractional CMO? 05:44] One word: Branding!

Leadership 88

Leadership Technical Review Retention Campaign 88

Hunter Walker

OCTOBER 14, 2024

And more recently, we’ve attracted strategic capital that has either 1) experience building the brands in this space or 2) the ability to help us accelerate distribution and revenue gains. And I’m proud that our team, especially our marketing team, indexes highly in cultural dexterity to deliver on that brand.

New York City 116

New York City Hockey Stick Distribution Angel Investor 116

Startup Professionals Musings

FEBRUARY 8, 2023

For the rest of us, here is my prioritized list of key strategies that I believe every business leader can benefit from as a starting point in making the current inflation economy less of a negative impact on their business, or maybe even a pleasantly surprising positive: Solicit follow-on revenue from existing customers.

Technical Review 239

Technical Review Revenue Social Media Cost 239

Rembrandt Communications

MARCH 1, 2022

And we all know what that leads to… negative reviews, lost revenue, bad press, and more! If your social media team posts one idea, your marketing team sends out a different message and your public relations’ team promotes something else, you create a confusing mess and lose credibility. Uniform messaging is key.

Campaign 245

Campaign Social Media PR Public Relations 245

The Startup Magazine

OCTOBER 18, 2024

With the right data, you can respond strategically, adjust your positions, and avoid unnecessary risks, even in unpredictable markets. For crypto market makers , monitoring TVL can help gauge a protocol’s health and community trust. High trading volumes suggest an active market. This metric shows its popularity and usage.

Metrics 157

Metrics Valuation API Distribution 157

Duct Tape Marketing

JULY 19, 2024

Transform Your Leadership: The Power of Thoughtfully Fit written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. It's time to transform your approach.

Leadership 91

Leadership Framework Agile Campaign 91

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Strategic threats, including new competitors, market changes, and environmental issues need deeper analysis and full resolution, before they jeopardize your business survival.

Technical Review 312

Technical Review Due Diligence Merger Social Media 312