Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 353

Marketing Technical Review Social Media Technology 353

Startup Professionals Musings

APRIL 17, 2022

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done.

Partner 385

Partner Software Review CTO Hire Cofounder 385

Startup Professionals Musings

NOVEMBER 4, 2022

In my years of advising startups and occasional investing, I’ve seen many great ideas start and fail, but the right team always seems to make good things happen, even without the ultimate idea. You need to have a technical genius on the team to get your startup product off the ground. The sales professional. The financial suit.

Technical Cofounder 309

Technical Cofounder Cofounder Advisory Board Startup 309

Startup Professionals Musings

APRIL 23, 2022

Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. In today’s marketplace, junior staffers are often the most intimately connected to the market, technology, and the customer network.

Startup 337

Startup Technical Review Employee Hiring 337

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Global 267

Global Marketing Technical Review Mobile 267

YoungUpstarts

NOVEMBER 2, 2020

How can businesses and marketing teams reach customers in the age of COVID-19, respond to lightning-fast changes in the marketplace, and keep up with new consumer demands? Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. What does this mean? How can it give businesses an edge?

Agile 264

Agile Marketing Campaign Sales 264

ReadWriteStart

NOVEMBER 30, 2021

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience. Choose a Brand Name.

Developer 159

Developer Marketing Social Media Startup 159

VC Cafe

MARCH 1, 2024

Most startups equate the process of fundraising to dating – founders have to typically kiss a lot of frogs until the find the right fit. Climate tech – We have a fair chance of avoiding catastrophic climate change if startups offer commercial solutions to decarbonize society or remove carbon from the atmosphere.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Startup Professionals Musings

JANUARY 30, 2022

Most investors and startup professionals expand this concept of focus to apply to key issues of every aspect of strategic and tactical planning in a startup. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm.

Technical Review 375

Technical Review Startup Dilution Early Stage 375

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 434

Mobile Marketing Technical Review Differentiation 434

The Startup Magazine

SEPTEMBER 22, 2022

This is partly due to the efforts made by apparel companies in recent years to improve the buying experience and place the customer at the center of their retail apparel marketing strategy. When brands have a laser-like focus on CXM , the apparel marketing benefits go far beyond those related to their customers.

Sales 153

Sales Customer eCommerce Social Media 153

The Startup Magazine

NOVEMBER 1, 2021

In a nutshell, affiliate marketing is a form of performance-based marketing. This is where a company will reward one or several affiliates for every customer or visitor brought by the affiliate’s own marketing efforts. The main purpose of an affiliate marketing strategy is to influence others to buy from you.

Affiliate 195

Affiliate Marketing Technical Review Software Review 195

Austin Startup

JANUARY 20, 2021

The Ferrari Museum in Modena, Italy The defining characteristic of the Silicon Valley startup is speed. Startups must build speed into their culture. I moved back into working with Seed, Series A/B, startups- and it took me a couple of months to re-adjust. Another startup lesson is that timelines are arbitrary.

Sales 64

Sales Startup Sales Cycle Revenue 64

ReadWriteStart

DECEMBER 16, 2021

For those of you who don’t know: Conversation Intelligence software integrates with your customer engagement platform to record, transcribe, and analyze sales calls, giving businesses access to crucial deal information, CRM data entry automation, faster sales reps review, and sales coaching. Wondering how?

Conversion 162

Conversion Technical Review Startup Software Review 162

The Startup Magazine

MARCH 2, 2023

A well-designed and thoughtfully executed unboxing experience can increase customer satisfaction and loyalty and encourage social media sharing and word-of-mouth marketing. Consider the costs While thoughtful packaging can increase sales and customer loyalty , you’ll need to balance the benefits and costs of these options.

Sales 130

Sales eCommerce Social Media Differentiation 130

Duct Tape Marketing

MAY 17, 2023

Redefining Success In Sales With The Unsold Mindset written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Garrett Brown and Colin Coggings In this episode of the Duct Tape Marketing Podcast , I interview Garrett Brown and Colin Coggins. Is that something somebody can learn? [20:57]

Sales 91

Sales Technical Review Minnesota Conversion 91

Duct Tape Marketing

JANUARY 19, 2024

The Top 5 Episodes of the Duct Tape Marketing Podcast in 2023 written by John Jantsch read more at Duct Tape Marketing 2023 was a year of remarkable growth for the marketing industry. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat).

Fractional CTO 75

Fractional CTO CTO Hire Technical Review Marketing 75

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Consistency is equally critical for startups. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns.

Campaign 149

Campaign CTO Marketing Social Media 149

ReadWriteStart

NOVEMBER 30, 2021

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience. Choose a Brand Name.

Developer 78

Developer Marketing Social Media Startup 78

The Startup Magazine

MARCH 2, 2021

A listing on Google Maps is an invaluable marketing tool for local businesses. It helps businesses to be discovered by customers, to stand out from competing businesses, and drive traffic to the store that can be converted into sales.

Sales 158

Sales Software Review Search Technical Review 158

The Startup Magazine

APRIL 14, 2022

While certain aspects of setting up a startup can be exhilarating, especially in the early stages of the business, there are also plenty of bumps along the road, big and small. So, before you start your startup and invest your time and money in it, you have to ensure your startup does not fail. Focus on marketing.

Startup 162

Startup Early Stage Naming Public Relations 162

The Startup Magazine

JANUARY 5, 2021

Business startups need a tool that can help them increase customer intelligence for increased sales and revenue if they have to grow fast amidst stiff competition. This is why many business startups are scrambling for the right CRM tools in the market. This is a clear innovation in startup development.

Campaign 154

Campaign Startup Agile Technical Support 154

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110

Marketing Product Audience Equity 110

The Startup Magazine

SEPTEMBER 11, 2023

In the bustling world of startups, every detail counts, from the way you pitch to potential investors to the attire your team dons daily. Dive into the world of branded workwear and discover why it’s an indispensable asset for startups aiming to make a mark.

Technical Review 153

Technical Review Startup Vesting Employee 153

The Startup Magazine

DECEMBER 27, 2023

Startup founders have a seemingly never-ending list of things to do, whether it’s growing sales, hiring new team members, or marketing your latest product. Acting with integrity can set the stage for an honest, trusting relationship and avoids one of the most significant startup financial mistakes.

Startup 123

Startup Technical Review Reputation Hiring 123

The Startup Magazine

JUNE 16, 2024

In today’s competitive market, attracting quality leads is more important than ever. Amidst the noise of generic marketing messages, it can be challenging to zero in on prospects who are genuinely interested in what you offer. Creating Compelling Content Content is king in the realm of lead generation.

Lead Generation 145

Lead Generation Artificial Inteligence Technical Review Audience 145

The Startup Magazine

MAY 13, 2022

How you split founder startup equity can be even harder for a tech startup due to different roles and contributions from the founders. What is the equity structure of a startup? Additionally, workers who assist in the startup process often get a higher percentage of ownership than those who join the firm later.

Equity 160

Equity Founder Vesting Cofounder 160

The Startup Magazine

JUNE 5, 2020

Businesses need to effectively market their products and content if they want to gain more customers and spread their brand. However, marketing can pose many problems, so finding the best marketing automation tools for your business can help you out. Targeted SMS marketing campaigns to send quick and critical messages.

SMS 108

SMS Marketing Artificial Inteligence Campaign 108

The Startup Magazine

SEPTEMBER 18, 2020

More than ever, digital marketing is offering huge advantages to businesses around the world. If you consider how many people are online right now, you should think about how digital marketing could be transformative for your business. Digital Marketing VS Traditional Marketing. Digital marketing methods are trackable.

Marketing 179

Marketing Social Media Technical Review PPC 179

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Feld Thoughts

JUNE 9, 2021

Matt Blumberg has a new book out titled Startup CXO: A Field Guide to Scaling Up Your Company’s Critical Functions and Teams. It’s a follow-up to his previous book, Startup CEO: A Field Guide to Scaling Up Your Business. His hard-won lessons from Return Path show up in Startup CEO: A Field Guide to Scaling Up Your Business.

Fractional CTO 195

Fractional CTO Cofounder Startup Lead Investor 195

The Startup Magazine

AUGUST 21, 2021

You also need to invest in restaurant marketing of your business to ensure you keep diners coming in. Keeping an eye on the marketing trends having an impact will help you find new ideas to test and measure in your hospitality venture. Mobile Marketing. In turn, your restaurant marketing gets better results.

Marketing 158

Marketing Technical Review Social Media Audience 158

The Startup Magazine

JUNE 18, 2024

One of the most effective ways to boost sales and attract more customers is through smart discount strategies. Let’s dive into some practical tips and tricks to help you maximize your e-commerce sales using discount strategies. Highlighting the seasonal aspect of the discount can create a sense of urgency and drive more sales.

Sales 137

Sales Flash Audience Social Media 137

YoungUpstarts

MARCH 3, 2020

Using a variety of proven marketing strategies, contractors can explode their construction businesses and reach more potential clients than ever before. That’s what we’re going to go over in this piece, so sit back, relax, and enjoy all the free gems that we’ve spent years uncovering in our very own marketing. Viral Marketing.

Sales 165

Sales Marketing Social Media Viral 165

The Startup Magazine

AUGUST 21, 2021

Could having a coach for your startup have the same positive effects on your business? Here are 10 benefits you get when you get startup coaching. That’s where startup, business, or executive coaching comes in. Oprah Winfrey, Barack Obama, and Leonardo Di Caprio have also invested in business startup coaching.

Startup 167

Startup Leadership Channel Employee 167

The Startup Magazine

FEBRUARY 21, 2024

The increasing importance of private credit in today’s market cannot be overstated. The challenges I faced building companies were multifaceted, ranging from securing adequate funding to navigating the labyrinth of market dynamics and building a team that shares a common vision and drive.

Technical Review 151

Technical Review Due Diligence Bankruptcy Intellectual Property 151

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” According to a recent McKinsey survey, 83% of CEOs said they depend on digital marketing to be the major driver of growth. How do marketers promote a company’s content?

Technical Review 148

Technical Review PPC SEM Marketing 148