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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.

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How to Handle Competition as a Startup

The Startup Magazine

Success often hinges on careful strategic planning and adapting to market shifts. Entrepreneurs need to define their market niche and craft effective competitive strategies to counteract competitive pressures. This strategy not only cuts costs but also helps in planning for the future, keeping your startup ahead in competitive markets.

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5 Common Mistakes Startups Make with Their Online Presence

The Startup Magazine

Having a strong online presence is important for startups who are aiming to establish themselves in an already competitive market. Ensuring all your digital assets, right from your social media profiles to your website, align with this guide can help you create a seamless brand experience for your potential customers.

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How To Reinvent Yourself As A Business Startup Today

Startup Professionals Musings

Companies are rightsized quickly now as markets change rapidly, and business professionals are quick to jump to new opportunities for growth and survival, with no ties to special benefits or pension plans. Here are some examples: Marketing Professional. They are always ready to move on to the next big opportunity as markets change.

Startup 410
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8 Key Principles To Prepare For Invading A New Market

Startup Professionals Musings

Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. Too many entrepreneurs push their product out without the proper scouting on high return or weak points in the existing market. Use your new features or innovation to quickly get a foothold in the market.

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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices. Heroic credibility requires bold statements and values.

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6 Keys to Attracting Customers Based On Social Needs

Startup Professionals Musings

For example, my dictate that entrepreneurs need to find a “ painful ” problem to solve (such as high cost, low productivity) to attract customers, doesn’t really account for many successful startup businesses today, including top social media platforms, dating sites, and new fashions.

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