The Startup Magazine

SEPTEMBER 12, 2024

The scope of digital marketing has grown massively today. Compare 2024 with 2014 and you’ll find that digital marketing, SEO, strategy, isation, and keywords were all still quite new. Finding the right digital marketing for home service companies is as vital as a large IT enterprise looking for digital marketing support.

Marketing 166

Marketing Social Media Reputation Audience 166

Startup Professionals Musings

JANUARY 6, 2021

Fight the urge do more things, to attract more customers in a broader market. In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. The company has since gone public, and is still a market leader.

Technical Review 400

Technical Review Technical Cofounder Advisory Board Cofounder 400

Startup Professionals Musings

JULY 13, 2022

In these days of global competition via multiple channels, you need continuous marketing to find more customers. I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. They won’t find you.

Technical Review 355

Technical Review Social Media Channel Flash 355

Startup Professionals Musings

SEPTEMBER 16, 2020

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes.

Customer 395

Customer Social Media Media Employee 395

Startup Professionals Musings

NOVEMBER 28, 2020

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Establishing your brand with interactive social media. The cost of social media done well is low. Incorporating a business entity early through online services.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Startup Professionals Musings

OCTOBER 30, 2020

Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Get support from credible industry groups and partners. Prioritize mergers and acquisitions early.

Merger 386

Merger Acquisition Software Review Social Media 386

Startup Professionals Musings

JUNE 16, 2023

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A website or blog without appealing or entertaining content for your market segment is not enchanting. You need a blog and social media interaction to keep your content fresh and responsive to the market.

Web 240

Web Technical Review Marketing Flash 240

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Features, availability, and brand are just the price of entry.

Software Review 355

Software Review Algorithm Global IPO 355

Startup Professionals Musings

OCTOBER 16, 2022

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Pew says the Boomer demographic is the largest mainstream pool of experienced talent in the market today, and will be for the foreseeable future.

Advisory Board 368

Advisory Board Dividend Angel Investor Cofounder 368

Steve Blank

APRIL 4, 2023

We’ve seen this effect in social media when it was people who were manipulating beliefs. I’ve lived through the revolutions in telecom, life sciences, social media, etc., and watched as new industries, markets and customers created literally overnight. But that’s not all.

ChatGPT 424

ChatGPT Artificial Inteligence Intellectual Property API 424

Startup Professionals Musings

SEPTEMBER 19, 2020

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A website or blog without appealing or entertaining content for your market segment is not enchanting. You need a blog and social media interaction to keep your content fresh and responsive to the market.

Technical Review 401

Technical Review Customer Flash RSS 401

Startup Professionals Musings

FEBRUARY 20, 2023

Companies are rightsized quickly now as markets change rapidly, and business professionals are quick to jump to new opportunities for growth and survival, with no ties to special benefits or pension plans. Here are some examples: Marketing Professional. They are always ready to move on to the next big opportunity as markets change.

Angel Investor 267

Angel Investor Social Media LLC Viral 267

Startup Professionals Musings

APRIL 11, 2020

Many of the business plans I have seen as an investor, like trying to integrate all the social media features of Facebook, Twitter, and LinkedIn into a new platform, don’t do it. In many business domains today, the market seems to change about every ninety days. Ongoing market leadership requires continuous innovation.

Startup 424

Startup Bandwidth Distribution Agile 424

Startup Professionals Musings

JULY 25, 2021

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Entrepreneurs tend to look for big changes and big markets when seeking disruptive opportunities, when the opposite may be more effective.

Non-Compete 394

Non-Compete Technical Review Forecast Social Media 394

Startup Professionals Musings

JANUARY 24, 2021

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. A smart investor will take an independent final reading in the market on barriers to entry, active competition, demographics, and price sensitivity. Communicate what is happening and why to everyone.

Technical Review 379

Technical Review Due Diligence Term Sheet Bankruptcy 379

Startup Professionals Musings

DECEMBER 30, 2020

In addition to locking in his leadership position in electric vehicles, he has also used his patents to negotiate faster growth in his market. Even the best solutions require marketing to survive. Start with a range of platforms, including social media, advertising, and a great website.

Intellectual Property 432

Intellectual Property Entrepreneur Technical Review Angel Investor 432

Startup Professionals Musings

OCTOBER 25, 2021

Partially due to the pandemic, but also due to longer, healthier lives and changes in job tenure, Boomers are now expected to stay in the labor force longer, and according to projections , could actually dominate the labor market by 2024. 83 percent of online users aged 50-64 use social media now, and the growth rate continues to increase.

Technical Review 315

Technical Review Founder United States Technical Support 315

Startup Professionals Musings

JUNE 11, 2023

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes.

Social Media 328

Social Media Customer Media Employee 328

Startup Professionals Musings

MAY 14, 2023

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Social media is not rocket science. Tackling most of the support tasks yourself. The timing of cash flow is everything.

Burn Rate 258

Burn Rate Hockey Stick Management Salary 258

The Startup Magazine

DECEMBER 19, 2024

Success often hinges on careful strategic planning and adapting to market shifts. Entrepreneurs need to define their market niche and craft effective competitive strategies to counteract competitive pressures. This strategy not only cuts costs but also helps in planning for the future, keeping your startup ahead in competitive markets.

Technical Review 144

Technical Review Startup Differentiation Social Media 144

The Startup Magazine

JULY 28, 2024

There are multiple companies on the market right now that can offer what you do, and that means that you have to find a way to make your business the one that users choose. Link Image – CC0 License Social Media The first thing that we’re going to say is that you need to be keeping up to date with social media.

Social Media 156

Social Media Web Development Media Developer 156

Startup Professionals Musings

AUGUST 17, 2022

Make rational and positive contributions on social media. Use social media to show a positive presence, communicate with people in similar positions, and build relationships with people who can help you. Recognize the need to appeal to a diverse audience. Increase the scope and credibility of your connections.

Leadership 304

Leadership Technical Review Social Media Global 304

Startup Professionals Musings

OCTOBER 26, 2022

With social media and smart phone apps, real product information spreads at astounding speeds. It is required today for new innovation strategies, analyzing markets for new opportunities, and organizational changes. For a business, volatile markets are a source of great opportunities, as well as great risks.

Agile 379

Agile Technical Review Leadership Social Media 379

Startup Professionals Musings

MARCH 26, 2022

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. Welcome to the “Participation Age” of marketing. Nurturing marketers reserve a minimum of 10 percent of their marketing budgets for testing and learning.

Customer 267

Customer Technical Review Social Media Partner 267

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.

Technical Review 303

Technical Review Social Media Metrics Media 303

Startup Professionals Musings

MARCH 12, 2022

They look at your track record, industry leadership, marketing energy, moral values, and peer relationships. Back in the early days of the personal computer, Bill Gates and Microsoft were widely recognized and having the strongest technical culture, as well as a commanding marketing presence.

Valuation 368

Valuation Technical Review Due Diligence Angel Investor 368

Rembrandt Communications

SEPTEMBER 1, 2022

When was the last time you reviewed everything going on at your business including your website content, sales funnels, customer service processes, delivery materials, social media, online analytics, and more? Finally, nourish your business with new ideas from your team members and offer exciting, fresh content to your target market.

Sales 246

Sales Social Media Analytics Public Relations 246

Startup Professionals Musings

JUNE 26, 2020

Quantify the market opportunity in business terms. For example, “Nielsen projects that the market for smart phones will double every year for the next five years.” Include marketing, sales, and customer rollout plans. This summary if often extracted as marketing collateral, with text and graphics for pitch handouts.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

The Startup Magazine

SEPTEMBER 4, 2024

Marketing is one of those things that is not necessarily considered to be an essential practice for generating business, but this is why a variety of different healthcare provider marketing methods can invariably make a big impact in creating the right customer base.

Marketing 159

Marketing Technical Review SEO Social Media 159

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 355

Social Media Media Reputation Viral 355

Startup Professionals Musings

MARCH 4, 2023

Every business, especially startups, needs all guns blazing quickly on every opportunity or insight into the market. I recommend that every entrepreneur and small business investigate and implement as many as possible of his seven new business force multipliers that I will paraphrase here: Information sharing through social media networks.

Silicon Valley 265

Silicon Valley Flash Social Media Software Review 265

Startup Professionals Musings

SEPTEMBER 8, 2021

As a long-time business advisor, and an investor in startups along the way, I’m always on the lookout for an entrepreneur who is responding first to a problem in the marketplace , rather than bringing a new technology to the market, assuming it will find a problem to solve. The Internet and social media are also a key knowledge source.

Social Media 330

Social Media Entrepreneur Revenue Internet 330

Startup Professionals Musings

OCTOBER 6, 2023

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. A smart investor will take an independent final reading in the market on barriers to entry, active competition, demographics, and price sensitivity. Communicate what is happening and why to everyone.

Technical Review 296

Technical Review Due Diligence Term Sheet Bankruptcy 296

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Technical Review 247

Technical Review Social Media Media Matching 247

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 338

Social Media Framework Media Conversion Ratio 338

The Startup Magazine

DECEMBER 12, 2024

Having a strong online presence is important for startups who are aiming to establish themselves in an already competitive market. Ensuring all your digital assets, right from your social media profiles to your website, align with this guide can help you create a seamless brand experience for your potential customers.

Social Media 136

Social Media Reputation Startup SEO 136

Startup Professionals Musings

DECEMBER 30, 2022

They don’t realize that these are still rare, require a large risk, and may not be the best way to keep up with change in the market. As an alternative, I usually recommend more incremental innovation , derived from recognized market changes, done on a regular basis, without the big-bang expectation.

Technical Review 252

Technical Review Silicon Valley Software Review Metrics 252