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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

The shrewd marketing tactics of an experienced business executive transformed what had been a regional sunglasses maker into an international company that is focused on disrupting the industry. With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries.

Viral 158
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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

The shrewd marketing tactics of an experienced business executive transformed what had been a regional sunglasses maker into an international company that is focused on disrupting the industry. With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries.

Viral 78
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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

5) Market Downturn. Despite the ongoing recession, I took to my kitchen table in 2013 to launch Digital Air Strike — an award-winning automotive social media and digital engagement company. Tapping into my knowledge of and experience in automotive marketing, I identified a need to monetize social networks for businesses.

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Facebook S-1: The Most Anticipated IPO in a Decade ? AGILEVC

Agile VC

How They Do It : Operate a social network at Facebook.com, through Facebook’s mobile apps, and the Facebook Platform which lets other websites extend Facebook’s tools for authentication and social sharing. In fact penetration in Chile, Turkey, and Venezuela is estimated at >80% which is astonishing.

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