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If you have a software development background like mine, I’m sure you often get questions about when to outsource, versus building the solution in-house. If your software or your manufacturing process is your “secret sauce,” you need to keep the work in-house. The same applies to manufacturing and almost any process these days.
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If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Look at the big picture first of development, finance, and marketing/sales. This is probably the best place to apply your “gut” feeling. Carry minimal historical baggage.
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