Startup Professionals Musings

MAY 24, 2020

Companies are rightsized quickly now as markets change rapidly, and business professionals are quick to jump to new opportunities for growth and survival, with no ties to special benefits or pension plans. Here are some examples: Marketing Professional. They are always ready to move on to the next big opportunity as markets change.

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Startup Angel Investor Social Media LLC 410

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Campaign 167

Campaign Cost Viral Marketing 167

Startup Professionals Musings

JANUARY 30, 2021

Products too expensive for the market won’t succeed, and prices too low will leave you exposed. Match with competitor prices and market demographics. This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. Confirm that your product or service solves the problem.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

Startup Professionals Musings

MAY 17, 2020

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

YoungUpstarts

AUGUST 10, 2020

Businesses must respond to what the market demands. It’s possible to get started with a low marketing budget for this purpose. Top Reasons To Focus On Video Marketing. Make sure you integrate video production into your company’s marketing plan. Video marketing helps you to build rapport with your audience quickly.

Video 246

Video Marketing Social Media Mobile 246

TechEmpower

JULY 24, 2023

How will you be taking this to market? Ads, Viral/Social, SEO)? Often this ties to marketing support. Social Integration/Viral Outreach Is your application tied into any social networks? What about other kinds of viral outreach? How do we prioritize internationalization versus getting something to market?

Developer 520

Developer Technical Review CTO Hire Fractional CTO 520

Startup Professionals Musings

DECEMBER 30, 2020

In addition to locking in his leadership position in electric vehicles, he has also used his patents to negotiate faster growth in his market. Even the best solutions require marketing to survive. That first burst of customers via word-of-mouth or a viral video won’t sustain your growth. Survival requires regular updates.

Intellectual Property 432

Intellectual Property Entrepreneur Technical Review Angel Investor 432

SoCal CTO

DECEMBER 19, 2012

You might also have a business plan, marketing plan, financials, competitor analysis or other kinds of background document. For example, if you are trying to determine viral coefficient (see Startup Metrics ), then the focus should be around those aspects of the MVP. Or you can have a pitch deck.

Developer 354

Developer Technical Review Fractional CTO Software Review 354

SoCal CTO

FEBRUARY 13, 2013

We end up using WordPress a lot as the marketing front-end of our web sites. Investors my tell you that, but what they can look at your product on paper and tell what it does and they will understand if it can be built. WordPress is pretty easy to hack. And the back-end is something that a non-technical founder can manage.

Technical Cofounder 338

Technical Cofounder Technical Review CTO Hire Fractional CTO 338

Both Sides of the Table

APRIL 20, 2017

I pointed out that the storage market in the US alone is ~$30 billion / year and there is no dominant provider — the largest player has < 10% market share. Building logistics businesses are never easy and it’s not always as sexy as building a consumer application that goes viral. years of software development.

Technical Review 268

Technical Review Los Angeles Software Review Artificial Inteligence 268

Startup Professionals Musings

FEBRUARY 20, 2023

Companies are rightsized quickly now as markets change rapidly, and business professionals are quick to jump to new opportunities for growth and survival, with no ties to special benefits or pension plans. Here are some examples: Marketing Professional. They are always ready to move on to the next big opportunity as markets change.

Angel Investor 267

Angel Investor Social Media LLC Viral 267

Startup Professionals Musings

JUNE 26, 2020

Quantify the market opportunity in business terms. For example, “Nielsen projects that the market for smart phones will double every year for the next five years.” Include marketing, sales, and customer rollout plans. This summary if often extracted as marketing collateral, with text and graphics for pitch handouts.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Steve Blank

SEPTEMBER 22, 2011

Size the market opportunity. Pick market type (existing, new, resegmented). Create a “ viral ” landing page, with LaunchRock or KickoffLabs. Craft Your Company Hypotheses (use the Lean LaunchLab ). Write down your 9- business model canvas hypothesis. List key features/ Minimal Viable product plan.

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Lean Web Coder Business Model 334

Startup Professionals Musings

FEBRUARY 8, 2020

If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. Use metrics to measure results of marketing initiatives. I like marketing plans that come from both inside and outside the box, but have milestones and measurements.

Management 322

Management Entrepreneur Forecast Stock Options 322

Startup Professionals Musings

FEBRUARY 12, 2023

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

NOVEMBER 2, 2022

If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. Use metrics to measure results of marketing initiatives. I like marketing plans that come from both inside and outside the box, but have milestones and measurements.

Forecast 304

Forecast Stock Options Technical Review Metrics 304

Startup Professionals Musings

JULY 17, 2023

Bill Gates ran the technical show, but Steve Ballmer never let him forget the marketing and business side of the equation. handling marketing for Duncan Hines' Moist & Easy cakes – so he and Bill were a perfect mix, so to speak. Market vision, focus, and opportunity. That’s real viral marketing.

Startup 205

Startup Viral Software Development Software Developers 205

Startup Professionals Musings

AUGUST 27, 2014

If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. Use metrics to measure results of marketing initiatives. I like marketing plans that come from both inside and outside the box, but have milestones and measurements.

Startup 283

Startup Forecast Stock Options Technical Review 283

Steve Blank

SEPTEMBER 21, 2012

The product is so good, helpful, and easy to use that it literally almost does its own marketing organically through the product’s viral nature, just as Hotmail and Gmail have done since inception. It scaled like lightning by solving an urgent, painful problem for millions of consumers. What’s the honest trajectory?

Startup 334

Startup Cofounder Customer Development Viral 334

Startup Professionals Musings

OCTOBER 9, 2023

Products too expensive for the market won’t succeed, and prices too low will leave you exposed. Match with competitor prices and market demographics. This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. Confirm that your product or service solves the problem.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Price is as important as any other feature to determine product/market “fit.” Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo But I disagree. simple enough to be self-service).

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Both Sides of the Table

SEPTEMBER 17, 2013

So why is online video such an attractive market to build a startup? These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. Content can go viral – the highest quality stuff is shared. We like sight, sound & motion.

Video 339

Video Technical Review Distribution Aggregator 339

TechEmpower

JULY 31, 2023

Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators. Be sure to check out the entire presentation.

Metrics 260

Metrics Startup Retention Acquisition 260

Both Sides of the Table

JUNE 28, 2018

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.

San Francisco 256

San Francisco Valuation Los Angeles Technical Review 256

YoungUpstarts

JULY 4, 2019

The year was 2015 and my company, Shareability, had already been behind some of the biggest viral hits of the past few years. The resulting video, “Ronaldo in Disguise,” became an immediate viral sensation. Going Viral. There was a time when “viral” simply referred to, well, viruses. The shoot was on.

Viral 127

Viral Video Spain Internet 127

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Market share. Brand tracking is how you measure if those efforts are paying off.

Metrics 157

Metrics Marketing Campaign Audience 157

Both Sides of the Table

JULY 27, 2013

We shared stories about our past rejections, about our inability to raise money in down markets, about the weeks left in cash, about how we were sure we were dead. They qualify every initiative with, “well this didn’t prove viral adoption last time so I don’t expect a silver bullet this time.” Nearly every one.

Churn Rate 371

Churn Rate Vesting Viral eCommerce 371

YoungUpstarts

JANUARY 15, 2019

by Joseph Brady, Senior Director of Digital Marketing for Reliant Funding. Starting a business, growing it and sustaining in the market are the three chapters of a small business story. This strategy of IBM started to fail once the market was filled with clones and fakes of their products. Welcome Constructive Criticism.

Small Business 196

Small Business Software Review Technical Review Viral 196

VC Cafe

NOVEMBER 2, 2019

In Rob Go’s words: For seed and Series A deals, investors will also need to see a high-potential team with founder/market fit , a large and attractive market opportunity , and a business model with increasing returns to scale. Investors look beyond top line metrics to assess other important factors. Consumer apps and services.

B2C 141

B2C Technical Review Startup Retention 141

Both Sides of the Table

APRIL 12, 2018

But why did Ring succeed when the entire market kept saying that Nest was going to be the winner? Why did Ring become an enormous success when it produced a hardware product and the market keeps saying, “hardware is too difficult to scale?” We had this discussion many times and with Jamie it wasn’t a marketing slogan?—?it

Security 247

Security Los Angeles Silicon Valley Video 247

Duct Tape Marketing

MARCH 15, 2023

Cracking the Code of Data-Driven Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast , I interview Christina Inge. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform.

Software Review 95

Software Review Marketing Metrics Analytics 95

Both Sides of the Table

JANUARY 25, 2015

Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.”

Product 150

Product B2B Warrant Technical Review 150

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

YoungUpstarts

JUNE 18, 2020

Do they still need marketing at all? They also have immense viral potential on social media. Your brand can reach people easily and quickly by way of product explainer marketing. After all, marketers who are using video are seeing (on average) 49% faster growth in revenue. Animated videos are not going anywhere.

Video 229

Video Advertising Technical Review Viral 229

The Startup Magazine

JANUARY 12, 2025

Startup marketing is hard. Well, all marketing is hard if you want to get it right, but startup marketing has extra elements to it because not only do you need to show what you do, you also need to let people know who you are, which isnt necessarily something more established businesses have to worry about.

Marketing 143

Marketing Startup Analytics Campaign 143