Steve Blank

DECEMBER 10, 2009

An intellectual property strategy will map out: Who are the key players and technologies in its market(s)? patent rights are forfeited if you wait greater than 1 year after: - Disclosure in a printed publication: Red flags: White paper, journal/conference article, Web site. Intellectual Property is an asset for you company.

Intellectual Property 235

Intellectual Property IP Software Review Non-disclosure Agreement 235

YoungUpstarts

JULY 1, 2015

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI? Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. What is Inbound Marketing?

Software Review 100

Software Review Marketing Social Media B2B 100

Steve Blank

NOVEMBER 1, 2017

During Jeff Immelt’s tenure GE’s stock-market value fell by about half. Its stock is trading where it was 20 years ago. So far in 2017, GE is the worst performing stock on the Dow Jones Industrial average. In 2015 Trian Partners, an activist investor, bought $2.5 billion of GE stock – about 1.5% of the company.

Institutional Investors 271

Institutional Investors Dividend Stock Technical Review 271

YoungUpstarts

JULY 26, 2013

Study your communications interface with each and every prospect or client and identify these touch points specifically, including any web sites, request forms, email systems, phone systems, voice mail and other automated response technology, newsletters, text messages, faxes, in-person meetings, presentations, white papers, etc.

Technical Review 200

Technical Review Public Relations Community Customer 200

YoungUpstarts

AUGUST 30, 2017

Expand on their content, make it more authoritative, or turn a short white paper into a list for easy digestibility. Of course you most certainly shouldn’t plagiarize; curation doesn’t entail this at all. Just use their content to give you ideas. Integrate Your Content with Social Media.

Curation 164

Curation Analytics Social Media Metrics 164

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. In today’s market, it takes more than listening to stay ahead of the crowd. There are always new competitors who are planning their arrival tomorrow.

Customer 144

Customer Advisory Board Technical Review Angel Investor 144

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

YoungUpstarts

AUGUST 20, 2013

by Aaron Hollobaugh, VP of Marketing & Communications at Hostway Corporation. Co-market white papers or webinars with partners who build complementary products. Others Aaron Hollobaugh Hostway Corporation Online marketing search engine optimization SEO' Make Your Case (with Case Studies). Hostway Add-Ons.

SEO 153

SEO Technical Review PPC Social Media 153

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! A marketing video on your site is just the beginning.

Video 78

Video Marketing Harvest Bandwidth 78

YoungUpstarts

JUNE 14, 2011

As we head into 2011, we can safely say that to be effective within online PR , marketing, and communication we need to be social. The responsibility lies with you, the communicator, the PR professional, or the online marketer. Download the rest of this white paper here. Look, Listen and Love. It’s not that strange.

Networking 187

Networking Social Network Singapore Social Media 187

YoungUpstarts

FEBRUARY 26, 2018

Some succeed, and others fail for some reasons, but most often, its due to having a terrible marketing plan. Many bad ideas with great marketing have hit their hard cap. Even more great ideas or teams have failed to even hit half their hard cap because of their arrogance or lack of a marketing strategy that is realistic.

Marketing 100

Marketing Coder Technical Review Community 100

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 77

Customer Generative AI ChatGPT Cloud 77

Steve Blank

APRIL 9, 2009

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

ConversionXL

NOVEMBER 10, 2020

Please fill out this form to download our white paper so that you understand the value of solving this problem.”. Awareness would then grow as they perused our landing pages, read our blog posts, and filled out a form to download an in-depth white paper. But the problem is that the goal is the same: to get to the top.

Agile 139

Agile Social Media Audience Software Review 139

YoungUpstarts

JULY 26, 2017

by Pravya Pravin, product marketer at iZooto. In 2017, with 5X times faster growth than traditional software market, SaaS finds itself outrunning traditional software product delivery. IDC research shows that the SaaS market will surpass $112.8 SaaS marketing is unlike other marketing. Content Marketing.

Web 127

Web Software Review Software Technical Review 127

YoungUpstarts

JUNE 15, 2011

Download the rest of this white paper here. This white paper is brought to you by mynewsdesk.com , in association with ad:tech Singapore 2011. Essentially, your social media newsroom can be the central point for all conversations on the different media with your known or unknown influencers.

Social Media 169

Social Media Media Singapore Channel 169

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Business Plan 393

Business Plan Marketing SBA Venture Capital 393

YoungUpstarts

NOVEMBER 29, 2017

You’ve validated your market and designed a minimally viable prototype. If you have a white paper or customer testimonial, feature it. Your website provides feedback on your messaging and market positioning. by Kristy Campbell, Chief Operating Officer at Rev1 Ventures. Advisors agree your startup is on the right track.

Elevator Pitch 100

Elevator Pitch Web Portfolio B2B 100

Agile VC

OCTOBER 23, 2012

Typically it’s when Cambridge Associates releases their benchmark data on the VC asset class ( here’s a 2010 example article from TechCrunch ) or an organization like the Kauffman Foundation publishes a white paper ( a 2012 example article from Business Insider here ).

LP 176

LP Accredited Investor Carried Interest Distribution 176

YoungUpstarts

AUGUST 2, 2015

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts? Answer: Adopt a customer-centric content marketing strategy which incorporates search and social media optimization. b) Content Marketing Strategy. b) Content Marketing Strategy.

Technical Review 100

Technical Review Social Media SEO Curation 100

Up and Running

AUGUST 25, 2014

In other words, a website with little opportunity for engagement is a waste of one of your most effective marketing tools. At this stage, a CTA could be an in depth product comparison, a white paper, or product specifications or manuals. Closer to the actual sale, a prospect will typically want to try the product if possible.

Customer 88

Customer Software Review Technical Review Early Stage 88

YoungUpstarts

MARCH 27, 2020

by Erin McCoy, director of content marketing and public relations at Killer Visual Strategies. And marketers can attest that custom-designed visual content performs better: 40.2% Visual eBooks & White Papers. That’s why all ebooks and white papers today should be visually driven.

Marketing 232

Marketing Social Media Public Relations Widget 232

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. A good start is a book on content marketing, “ Accelerate! ” Arnie Kuenn business content marketing entrepreneur startup' Keep them engaged with eNewsletters.

Widget 286

Widget Marketing Curation Audio 286

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 265

Marketing Viral SEM Startup 265

YoungUpstarts

DECEMBER 8, 2015

New businesses need to harness their data; market research, case studies, new theories, and take advantage of the growing variety of channels through which they can be shared. In my view, the best thought leader is the one who recognizes a pattern in the market’s approach or general direction. Uri Alexandrovitz, WorldClass .

Leadership 100

Leadership Colombia Technical Review Differentiation 100

VC Cafe

APRIL 29, 2020

Proptech is one of the few exceptions to this, with most companies falling within the moderate impact category, due to the current freeze on the property market. I might go deeper on other European markets in a future post. But as the world is starting to flatten the curves, the economic impact is just beginning. Source: Pitchbook.

Israel 124

Israel SBA Technical Review Startup 124

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 257

Marketing SEM Viral Social Media 257

www.clickz.com

JANUARY 7, 2013

); //. Marketing News & Expert Advice. Topics Stats & Tools Training & Education Jobs White Papers. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. ClickZ Awards.

Social Media 86

Social Media Media B2C New York 86

Duct Tape Marketing

AUGUST 23, 2018

How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Steve A. This week’s guest on the Duct Tape Marketing Podcast is Steve A. Get Steve’s white paper for Duct Tape Marketing Podcast listeners. Podcast Transcript.

LLC 67

LLC Washington Technical Review Global 67

Duct Tape Marketing

MAY 3, 2013

Today is guest post day here at Duct Tape Marketing and today’s guest is Gordon Graham – Enjoy! Ever seen a “white paper” on the web… and figured those are only for the big guys? If you’d like to put this high-powered marketing device to work, here are eight tips on writing effective white papers.

Australia 78

Australia Small Business New York Design 78

Startup Professionals Musings

AUGUST 15, 2011

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Recently I was reviewing a new book on content marketing, “ Accelerate! ” But most entrepreneurs don’t know where to start. Keep them engaged with eNewsletters.

Widget 256

Widget Marketing Curation Audio 256

ConversionXL

NOVEMBER 4, 2011

You can download a white paper on the structured approach advocated by RedEye and Econsultancy (who conducted the conversion study mentioned above). I suggest you download the white paper and read the whole thing. This is not a lesson in physics, but a conversion formula developed by Marketing Experiments.

Conversion 109

Conversion Framework Technical Review Sales 109

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Entrepreneur 244

Entrepreneur Marketing SBA Venture Capital 244

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 235

Marketing SEM Startup Viral 235

Brandanew

MAY 6, 2016

When buyers respond to your content by downloading white papers or registering for webinars, it’s time for a sales rep to follow up and. Various CRM and marketing automation technology can trigger the right actions to take while predictive analytics can influence the best overall sales strategy to pursue.

Social Media 100

Social Media Curation B2B Sales Cycle 100

Duct Tape Marketing

FEBRUARY 18, 2020

The Role of Sales Materials in a Digital World written by John Jantsch read more at Duct Tape Marketing. With these digital marketing channels doing so much of the heavy lifting in representing your brand, do you really still need sales materials? Personalization is a must in today’s sales and marketing world.

Sales 100

Sales Vesting Technical Review Channel 100

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. Like user personas, funnels, or any other marketing heuristics we’ve come up with, they aren’t 100% true to reality. As such, no two journey maps are exactly the same.

Customer 130

Customer Channel Design Retention 130