Hearpreneur

APRIL 9, 2023

19- Analyzing data faster Photo Credit: Cody Jensen In the SEO and PPC industries, technology is a huge part of how our industry changes. The way we run SEO and PPC marketing campaigns is already changing because of new technologies like artificial intelligence (AI) and machine learning. Thanks to David Cohen, Flower Station ! #19-

Technical Review 125

Technical Review Artificial Inteligence Technology Entrepreneur 125

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Finding your target market for PPC and display ads. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

YoungUpstarts

AUGUST 18, 2020

PPC advertising. Simple and Reliable Metrics for Measuring Success. Metrics help understand the success or failure of the marketing campaign. Gen Z entrepreneurs can make use of comprehensive metrics to drive success. Young Entrepreneurs and Digital Marketing Are a Match Made In Heaven. Email marketing.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. PPC works for Think and See stages.

Framework 164

Framework Marketing Metrics Audience 164

Duct Tape Marketing

JUNE 8, 2017

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.

PPC 62

PPC Matching Search Conversion 62

ConversionXL

FEBRUARY 11, 2016

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

PPC 48

PPC Matching San Francisco Campaign 48

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced? Insight rules.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? But is one better than the other? via Conversioner).

PPC 48

PPC Software Review Campaign Analytics 48

Occam's Razor

SEPTEMBER 5, 2023

My solution is centered on organizing data/metrics/methodologies into a ladder of awesomeness (which solves for #3). Level 1 (Yellow): At the minimum, focus on these metrics. Level 2 (Green): These metrics/methods get you to learn actually useful things. Easy existence. Also, not all that great. Band-leading Marketing.

Analytics 78

Analytics Marketing Metrics Channel 78

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

AUGUST 11, 2021

This will help sponsors quickly identify if your audience matches their target market. However, matching demographics alone doesn’t guarantee ROI. For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. Start with demographic data. Best, Chris.

Audience 139

Audience Social Media Email Ruby 139

Occam's Razor

JULY 1, 2013

But the first thing you'll note are the big mis-matches. Now, be aware that we are not looking for a perfect straight line match. But, you don't want vast mis-matches either. Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! Not good either.

Search 137

Search Analytics PPC Green 137

ConversionXL

JUNE 2, 2022

Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Your ideal account profile may closely match the ideal customer profile that you use to engage customers with marketing and sales collateral. How do they match up to the competition ? What matters is the individual.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. So Where Exactly Does “Conversion” Happen?

Software Review 116

Software Review PPC Analytics Search 116

Hearpreneur

JULY 20, 2018

While exact-match domain names don’t dominate Google like they did in the past, they can provide a valuable ranking boost in a competitive space. NorthSide Metrics is a digital marketing agency based in the Chicagoland area. The colors + location were combined with my love of data to bring in the metrics.

Naming 90

Naming OTC Entrepreneur PPC 90

ConversionXL

JULY 29, 2014

If you’re an AdSense and/or AdWords user, connecting these accounts will add powerful dimensions, metrics, and reports to determine how AdSense is making you money, and what traffic your PPC spend is bringing you. Gain More Power Over Your PPC Spend with AdWords Data. Everyone should sign up for and connect Webmaster Tools.

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

FEBRUARY 18, 2016

Right now, you would match the “Digital Analytics” category, so we would show you a call to download our latest analytics guide in exchange for your email. If you want to track dynamic values, like revenue, you can use Custom Metrics. Your “Metric Value” is the user-defined Data Layer variable you just created.

Management 48

Management Analytics Software Review Metrics 48

ConversionXL

MAY 19, 2016

Yet a failure to change the focus of marketing to match that evolution has undermined the core goal of reaching customers at the moments that most influence their purchases. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right? via Quora). Image created by Josh Aberant.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Here are a few of them: Lead volume went up 81% despite a 30% PPC budget cut. Mazda had a simple goal of getting more butts in seats to test drive their cars.

Campaign 48

Campaign PPC Audience eCommerce 48

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. See Page Value there?

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. So what can we learn from those landing pages?

Analytics 128

Analytics Campaign Search Customer 128

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? Then I choose Click from the Exactly Matching drop down. There are too many paths, and you can't actually control the path that a potential customer can take.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

FEBRUARY 19, 2016

You know all about vanity metrics , and how you shouldn’t be obsessed with them. Due to Google’s increasingly sophisticated algorithms, intent and match are usually pretty high. For SEO, using keywords and language on a page intelligently and in ways that match with how people search (e.g. Image Source. Usually not both.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

JANUARY 2, 2014

We can’t focus purely on the conversion rate, it’s just one of the metrics to keep an eye on. You’re doing paid advertising, PPC or display campaigns? Well, you probably won’t have money to buy any since you lost it all selling laptops for $5. Most companies are in the business of making money.

Conversion 116

Conversion Customer Software Review Reputation 116

Occam's Razor

JANUARY 6, 2010

They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. " Make sure there is a clear answer (and a match between Customer Intent and Webpage Purpose ). No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. That's sucking.)

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. No more silos!

Analytics 126

Analytics Web Customer SEM 126

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. There are a number of wonderful metrics you can use to measure online success of such marketing campaigns.

Campaign 130

Campaign Analytics Metrics Search 130

ConversionXL

MAY 14, 2019

There are even PPC strategies for account-based marketing.). Monitor the right performance metrics. Monitor the right performance metrics. You can view these metrics by clicking on the “Videos” section within your Google Ads account. Note: This metric is relevant only for skippable ads. Use a strong call to action.

Campaign 133

Campaign Audience Channel Metrics 133

ConversionXL

MARCH 14, 2017

You generally use this either to match your marketing communications and messaging strategy with what aligns to your customer profile, or to fuel product design and development decisions. After conducting more than 2,000 AdWords audits, Disruptive Advertising found that only 12% of their PPC keywords produce 100% conversions.

Matching 99

Matching Conversion Audience Analytics 99

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Another way to cheat at this is to simply use Medium Matches Exactly Organic. Does the distribution match your goals? Do the keywords match the intent of the page ? Back to our story. Ready for the next step?

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend. Step 3: All Match Types.

PPC 48

PPC Matching Algorithm Clickthrough 48

ConversionXL

FEBRUARY 5, 2013

Did the ad copy match the landing page copy? You want to pay attention to 3 metrics: total conversions per source, total revenue per source (if measurable) and conversion rate per source. As soon as the client changed the ad to match the landing page copy, conversions shot up. Before you say “AdWords sucks!”,

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! Dive just a little bit into the PPC or Display teams/agencies. Invest in content to match the See audience intent. Create unique content to match Think audience intent. Here are the metrics I recommend as a starting point for those initiatives.

Marketing 60

Marketing Framework Metrics Audience 60