Matching Metrics Product Name 
Steve Blank
MARCH 15, 2017
This year, marketing needs to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter. Generate end-user demand (to match our revenue goals). The same was true for the Product Marketing group.
ConversionXL
JULY 29, 2020
Amazon wants to sell products. You search for a product, and the first result is the perfect match for your needs. They’re the primary way that search engines match user needs to web content. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors.
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ConversionXL
AUGUST 5, 2013
In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. They match! Ad design (or email design etc) needs to match landing page design. Landing page has no copy except for the product name. A metrics company!
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6
Occam's Razor
OCTOBER 21, 2013
This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. And of course our Acquisition, Behavior, Outcome metrics. See Page Value there?
Steve Blank
APRIL 9, 2009
This year, marketing need to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter. And the results weren’t the traditional PR metrics of number of articles or inches of ink. I couldn’t care less about those.
ConversionXL
MARCH 24, 2021
Branded search happens whenever someone types a search query that contains your brand or product name. Those searching your brand name directly are more likely to convert into customers compared to those who randomly find you in search. Here’s the first screen you’ll get: The first section you’ll want to click is “Phrase match.”
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