Steve Blank

MARCH 17, 2020

All your assumptions about customers, sales cycle and most importantly, revenue, burn rate and runway are no longer true. If so, whatever revenue forecast and sales cycle estimates you had are no longer valid. What are the new financial metrics? This math works in a normal market…. The World Turned Upside Down.

Burn Rate 436

Burn Rate Startup Valuation Sales Cycle 436

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? How do they match up to the competition ? What matters is the individual.

Customer 98

Customer Marketing Channel Acquisition 98

Austin Startup

SEPTEMBER 18, 2017

They adopt, measure, and manage key product performance metrics. A CTO is in the business of scale, for whatever an organization has as its core metrics. They shorten the sales cycle, mitigate risks, and provide assurance in the context of technical due diligence.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

ConversionXL

MAY 19, 2016

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right? via Quora).

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

APRIL 3, 2018

match the brand ethos, congruent with the website. Work hard to define meaningful product metrics – enabler of team success. Offline sale – typically. Long sales cycle – 18 months or more. There’s no single metric to track, there are many: Leads. On avg $1 spent on email returns $38.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! SaaS companies use different metrics to calculate renewals. In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle?

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

ConversionXL

MAY 14, 2019

Unlike in-market audiences—which limit your ads to people about to buy—remarketing audiences can keep you top of mind throughout a longer sales cycle. Monitor the right performance metrics. Monitor the right performance metrics. You can view these metrics by clicking on the “Videos” section within your Google Ads account.

Campaign 133

Campaign Audience Channel Metrics 133

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. In these examples I was selling enterprise software where the vocab matched perfectly. Now that Im in a web based company Im finding a difficult match the framework, culturally.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Up and Running

SEPTEMBER 10, 2020

There usually is some other operational metric more readily available out there where you can back into a sales range (square footage of their building, number of employees, sales figures from a key customer, import trade data, etc.). Share a sentence or two of your go-to-market strategy.

Business Plan 124

Business Plan Elevator Pitch Equity Private Equity 124

ConversionXL

APRIL 10, 2020

It varies by company, says Arnoux: It depends on the industry, the maturity of the product, the regulatory framework, the culture of the organization (including branding, compliance, legal), the business model, the metric they’re focusing on, the length of the sales cycles, and the resources available. The solution?

Hockey Stick 68

Hockey Stick Analytics Channel Sales Cycle 68

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86