crowdSPRING Blog

MARCH 4, 2014

If you’re unable to find a URL that matches your small business name, you can consider changing the name or finding an alternative URL that includes the name – or or one that complements the name. Or it might simply be an effective way for people to easily reach your site. Use a responsive design.

Small Business 134

Small Business Web Design Marketing 134

ConversionXL

OCTOBER 21, 2012

Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name. The most common sender names include the actual name of a person within your company or the name of the company itself. These include: Subject line. Day of the week to send. Time of the day to send.

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

JULY 29, 2020

You search for a product, and the first result is the perfect match for your needs. They’re the primary way that search engines match user needs to web content. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors. Internal PPC traffic is less influential than it once was.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

AUGUST 11, 2021

But it’s not as simple as reaching out to a company you want to collaborate with and putting their name on your website in exchange for cash. If your audience isn’t interested in a sponsor’s product or service, then putting their name to your offer won’t deliver the ROI they’re looking for, ruining any chance of a long-term partnership.

Audience 139

Audience Social Media Email Ruby 139

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 PPC works for Think and See stages. Oh, that makes sense.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

MAY 29, 2013

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. Pre-click message (what the ad says) needs to match post-click message (what people see after they click on the ad). Maybe first name.

PPC 132

PPC Mobile Conversion Stock 132

ConversionXL

NOVEMBER 23, 2022

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data. Daniel Layfield, Growth Product Manager at Codecademy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

JULY 29, 2014

If you’ve never created an additional View or changed the settings, your default View will be named All Web Site Data, and this one can function as your main View. Name this one Raw Data or RAW DATA, set it to your time zone, and click Create View. Gain More Power Over Your PPC Spend with AdWords Data. So how do we solve this?

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

MAY 11, 2017

As you are doing your analysis, write down your observations, take screenshots and give them descriptive names to make it easier to browse later. Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 2, 2022

That’s how account-based marketing got its name. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale. Your pilot plan gives you an idea of how many accounts to go after; now, you need to put names to it.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 30, 2019

As you’re doing your analysis, write down your observations, take screenshots, and give them descriptive names to make it easier to browse later. Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will.

SEO 126

SEO Conversion Analytics Design 126

YoungUpstarts

JULY 1, 2015

The book gives a brief but useful run down of Search Engine Optimization (SEO), educating readers on the difference between Pay Per Click (PPC) ads like Google AdWords and organic content on the Search Engine Results Page (SERP). On-page SEO: page titles, meta description tags, URLs, domain names, headings, and images. c) Tracking.

Software Review 100

Software Review Marketing Social Media B2B 100

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 156

Search SEO Analytics Engineer 156

ConversionXL

JANUARY 12, 2016

Is PPC data showing in Google Analytics? Time Zones Not Matched. PPC Keyword ID’s Visible on Landing Pages. What It Is: When PPC keyword ID’s are visible on landing pages, they are harder to analyze because Google Analytics thinks they’re two different pages. Is enhanced link attribution turned on?

Analytics 48

Analytics Software Review eCommerce PPC 48

ConversionXL

NOVEMBER 4, 2011

Analyze your content for relevancy and clarity, figure out if it matches user needs, do usability testing and analyze user paths/journeys on your site. Stating your company name as the first thing and throwing around superlatives like “finest quality” don’t convince much. m = Motivation of user (when).

Conversion 109

Conversion Framework Technical Review Sales 109

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? But is one better than the other? via Conversioner).

PPC 48

PPC Software Review Campaign Analytics 48

The Startup Magazine

JANUARY 30, 2021

The ideal way to gain traffic for your online presence is to invest in pay-per-click advertising, also known as PPC. Understanding PPC management. PPC or pay-per-click advertising is a strategy used by advertisement forms to derive search engine traffic. Here are a few benefits of investing money into PPC management services.

PPC 158

PPC Management Advertising Search 158

YoungUpstarts

AUGUST 18, 2020

PPC advertising. Young Entrepreneurs and Digital Marketing Are a Match Made In Heaven. Everyone can make a name for themselves, regardless of the scale. In this article by Drip Digital, explaining what Digital Marketing is , we can see clearly that it is not rocket science, but rather it is quite simple. Email marketing.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Hearpreneur

APRIL 22, 2020

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. For me, the name for Moonshine Lamp Company came pretty quickly and was set in stone after about fifteen minutes of brainstorming. Dinnocenzo.

Naming 133

Naming Nepal Entrepreneur LLC 133

ConversionXL

FEBRUARY 18, 2016

Clicking “New Tag” will take you here… We’ll name it “GA Pageview – ConversionXL – All” It’s important to be specific when naming tags. If they’re not named properly, you’ll run into organizational issues. Eventually, you might have hundreds of tags.

Management 48

Management Analytics Software Review Metrics 48

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Here are a few of them: Lead volume went up 81% despite a 30% PPC budget cut. Mazda had a simple goal of getting more butts in seats to test drive their cars.

Campaign 48

Campaign PPC Audience eCommerce 48

crowdSPRING Blog

JANUARY 4, 2016

If you’re unable to find a URL that matches your business name, you can consider changing the name or finding an alternative URL that includes the name – or or one that complements the name. I’ve been through the company naming process many times and it can be a very frustrating experience.

Web 48

Web Small Business Design SEM 48

ConversionXL

FEBRUARY 3, 2017

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. Kim and Jim are now spending their days driving targeted traffic to your beach vacation landing page.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

DECEMBER 6, 2010

Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). If you click on Medium you'll drill down to Campaign Name (certain size, duration, destination, promo code, whatever you have coded). Match types. So you can hold all your $$$ accountable. The team obsesses about this.

Analytics 126

Analytics Web Customer SEM 126

ConversionXL

FEBRUARY 19, 2016

Due to Google’s increasingly sophisticated algorithms, intent and match are usually pretty high. For SEO, using keywords and language on a page intelligently and in ways that match with how people search (e.g. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. Image Source. Usually not both.

SEO 48

SEO Technical Review Algorithm Software Review 48

sharkseo.com

NOVEMBER 29, 2010

Also, when you check keyword search volumes, it’s best to make sure you check “Exact match&# instead of “Broad match&# (the default). Knowem provides a really useful service that lets you easily check a large chunk of the popular social network sites to see if your brand name is available to register.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Duct Tape Marketing

JUNE 8, 2017

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.

PPC 66

PPC Matching Search Conversion 66

ConversionXL

MAY 19, 2016

Yet a failure to change the focus of marketing to match that evolution has undermined the core goal of reaching customers at the moments that most influence their purchases. Anyone who works for a SaaS company will recognize these funnel stage labels, but with a name change, they’re relevant to every industry.

Analytics 78

Analytics Metrics Channel Software Review 78

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. From validating an idea, to testing message-to-market match, coming up with a marketing plan, and actually building the product, it’s a miracle anything gets launched at all. I call it The Stairstep Approach.

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

YoungUpstarts

MAY 16, 2018

A contextual ad network ensures that the targeted keywords match your site’s niche. Google Adsense is the best way to make money through contextual ad networks using the PPC revenue model. Other great PPC sites you can use for contextual ads include Propeller Ads, RevenueHits, and InfoLinks Ads among others.

Affiliate 124

Affiliate PPC Advertising Revenue 124

ConversionXL

JANUARY 8, 2021

In general, the mind accepts only that which matches prior knowledge or experience. From naming your product to using your strengths to your advantage, this short read gives you plenty to implement in your own marketing and branding efforts. Reading the book by the same name really changed my paradigm, and I'm now 100% who-first.

PPC 134

PPC Marketing Lean Differentiation 134

ConversionXL

NOVEMBER 17, 2022

The amount you pay for each click on a PPC ad. If it helps, use a basic formula like this one by HelloDotNYC : At [COMPANY NAME], it’s our mission to help [TARGET CUSTOMER] do / achieve / reach / eliminate / reduce [HAPPINESS/PAIN] by providing [A BENEFICIAL OUTCOME]. Do the people who visit your site match your target audience ?

Analytics 106

Analytics Metrics Channel Campaign 106

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. From validating an idea, to testing message-to-market match, coming up with a marketing plan , and actually building the product, it’s a miracle anything gets launched at all. I call it The Stair Step Approach.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. My process is to name the dashboard first. But by naming it, I am giving it a purpose; and a purpose requires asking questions and focusing. I named my dashboard: VP, Digital. But for your PPC campaigns? Seems odd, right?

Analytics 146

Analytics Metrics API Web 146

ConversionXL

NOVEMBER 17, 2015

Product names / descriptions. Promo / Sale / Discount names / descriptions. Calls to action in PPC ads, on landing pages, in emails. Does it match up? Even the big names aren’t exempt from it. When it comes to bandit holiday tests, a good place to start is… Your seasonal value proposition.

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. From validating an idea, to testing message-to-market match, coming up with a marketing plan, and actually building the product, it’s a miracle anything gets launched at all. I call it The Stairstep Approach.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27