ConversionXL

JULY 29, 2020

Amazon wants to sell products. You search for a product, and the first result is the perfect match for your needs. They’re the primary way that search engines match user needs to web content. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 PPC works for Think and See stages. " You know why that works?

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 156

Search SEO Analytics Engineer 156

Duct Tape Marketing

JUNE 8, 2017

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.

PPC 66

PPC Matching Search Conversion 66

ConversionXL

NOVEMBER 17, 2015

Product names / descriptions. Promo / Sale / Discount names / descriptions. Calls to action in PPC ads, on landing pages, in emails. Does it match up? With a bandit test, your highest value variation will gradually be shown more often, meaning you’re reaping the rewards while you test. Build your list.

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

Up and Running

AUGUST 19, 2016

Product images. Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. Call to action.

PPC 60

PPC Campaign Sales Search 60