How to Minimize A/B Test Validity Threats
ConversionXL
NOVEMBER 6, 2015
PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) How to manage it… Always integrate your testing tool with Google Analytics to see if the revenue numbers (mostly) match up. So you start a PPC campaign to drive paid traffic to the site. Flicker Effect. What gives?
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