crowdSPRING Blog

MARCH 4, 2014

If you’re unable to find a URL that matches your small business name, you can consider changing the name or finding an alternative URL that includes the name – or or one that complements the name. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). Use a responsive design.

Web 134

Web Small Business Design Marketing 134

Occam's Razor

DECEMBER 6, 2010

The SEM team, who actually spend all the paid search marketing budget day-to-day. The first tab is focused on the SEM team. Match types. It is exceedingly rare that the SEM team (or, even worse, the Search Agency) is responsible for Bounce Rate. The second party is the person who owns the website (Director). Ad Position.

Analytics 126

Analytics Web Customer SEM 126

Transformify

AUGUST 18, 2021

Search Engine Optimization or SEO, SEM. Transformify uses powerful ML ( machine learning algorithm) to suggest those profiles that are a good match to the employers. This technology is applied in the matchmaking process in order to get the best match in skill relevance, work history, soft skills, and other competencies.

Technical Review 89

Technical Review Software Review Search Portfolio 89

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

Search 225

Search Engineer SEM Widget 225

ConversionXL

MAY 11, 2017

Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will. Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

JUNE 30, 2019

Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will. Here’s Tony DeYoung explaining his process to do just that: Tony DeYoung: I always do competitive analysis for SEO and SEM.

SEO 126

SEO Conversion Analytics Design 126

crowdSPRING Blog

JANUARY 4, 2016

If you’re unable to find a URL that matches your business name, you can consider changing the name or finding an alternative URL that includes the name – or or one that complements the name. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). It might tell them what your business does.

Web 48

Web Small Business Design SEM 48

Startup Professionals Musings

APRIL 16, 2011

These are subjective elements, but there are specifics that even a computer program can evaluate to set your ranking, and thus determine whether your site is alive and a good match to a specific search request. Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM).

Search 233

Search SEM SEO Engineer 233

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., (Internet investor Dave McClure coined the acronym &# AARRR ,&# to remember the parts of Customer Relationships on the web.).

Customer 264

Customer Cloud EC2 Channel 264

YoungUpstarts

AUGUST 18, 2020

Young Entrepreneurs and Digital Marketing Are a Match Made In Heaven. In this article by Drip Digital, explaining what Digital Marketing is , we can see clearly that it is not rocket science, but rather it is quite simple. It has 7 main categories, as follows: Social media marketing. Email marketing. Lead generation. Content marketing.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. The most important part of Software-as-a-Service isn’t "Software" its "Service"! 7:50 AM.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Startup Lessons Learned

SEPTEMBER 2, 2008

In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. Or your cost of customer acquisition just magically floats up to match your customer lifetime value. Nothing seems to matter. In an eyeballs business, you just cant seem to acquire or activate that next step-up of customers.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” But more than likely, you’ll eventually dip into using both over time and mix and match strategies when appropriate. Let’s get started. What is PPC? PPC stands for “pay-per-click advertising.” The total cost you end up paying is calculated on a per-click basis.

PPC 81

PPC Small Business Management Advertising 81

Startup Lessons Learned

SEPTEMBER 22, 2008

He focuses on having a clear idea of the problem you are trying to solve, running experiments, and then: "Did the results of your test match what you expected? The first is his version of the Code/Data/Learn feedback loop. If not, kill the feature and start over." My experience is this kind of thinking can run into trouble.

Product Development 68

Product Development Developer San Francisco Product 68

Startup Professionals Musings

APRIL 4, 2015

Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Prepare your staff to deliver on social media requirements.

Social Media 120

Social Media Media SEM Startup 120

Startup Professionals Musings

MARCH 23, 2013

All these models start with the advertiser choosing the right search keywords to match user searches. The display side is called pay per action (PPA) or pay per lead (PPL). Keyword research and budget forecasting. Popular keywords have higher costs. Campaign setup and ad copy writing. Tracking and performance reporting.

Search 226

Search PPC Widget SEO 226

YoungUpstarts

NOVEMBER 6, 2019

In order to match the best Digital Marketing Channel Mix to your business objectives, it is important to have a good understanding of each of the channels available, how they work, and how to best leverage them. Do you know how to intervene at the moment they are most likely to make a purchase? So, let’s go back to basics, shall we?

Channel 165

Channel PPC Marketing SEO 165

Occam's Razor

JUNE 4, 2012

My emphasis was on getting Analysts to move outside the paid search silo, look more broadly at search engine marketing, and to not stop at keywords but rather dive into astonishingly important data elements like Ad Groups, Matched Query Types and more. 2: Campaign Optimization: Matched Search Queries Analysis.

Analytics 128

Analytics Campaign Search Customer 128

crowdSPRING Blog

OCTOBER 27, 2013

Not surprisingly, Google Images is the largest of these systems, allowing users to either type in a term or expression or to upload an image and let the network search for a visual match. Other companies are moving in this direction, and recommendation engines are becoming more and more common. Search is personalized.

Small Business 92

Small Business Securities and Exchange Commission Social Media Startup 92

ConversionXL

FEBRUARY 5, 2020

You can increase your influence—and charge higher fees—if the quality of the presentation matches the data within. SEM and SEO templates. Tip: Always adjust the color pattern to match clients’—or your own—corporate colors. Mix and match data sources. Functional dashboards are just okay. Jeff Sauer’s report templates.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

APRIL 6, 2009

They think broad matching on their key terms will take care of the tail. The reality is the best broad matches will pick up 500 or a 1000 queries, the tail has hundreds of thousands. * It is important to know these are not match typed in any way, these are actual search queries of google.com users.

Search 103

Search PPC Matching Analytics 103

crowdSPRING Blog

SEPTEMBER 14, 2014

SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. By allowing a peek at the competition’s most profitable keywords, you can tailor your own to match or exceed their efforts. The tool is simple to use and the results are intuitively displayed for simple analysis.

Small Business 79

Small Business SEM Social Media Mobile 79

Eric Friedman

JULY 28, 2008

You are participating in a keynote roundtable this year at the SES 2008 show in San Jose about attributing sales to Search – How much credit does an SEM program deserve in an overall marketing mix? That means a SEO friendly site and domain name to match your image so people find you before they find any potential detractor(s).

San Jose 60

San Jose SEM Campaign SEO 60

A Crowded Space

JULY 25, 2011

Here’s how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel. I put in place a couple ad groups per campaign, two ads per ad group, and about 30-50 broad match keywords per ad group. Not good.

Customer 60

Customer PPC Campaign SEM 60

A Crowded Space

JULY 25, 2011

Here's how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel. I put in place a couple ad groups per campaign, two ads per ad group, and about 30-50 broad match keywords per ad group. They put in only head terms with broad match keywords.

Customer 60

Customer PPC Campaign SEM 60

OnlyOnce

APRIL 27, 2010

  This matches our experience at Return Path , where a number of our largest clients are the biggest social networks.   This matches our experience at Return Path , where a number of our largest clients are the biggest social networks.   You can’t, or at least shouldn’t, have one without the other. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

  This matches our experience at Return Path , where a number of our largest clients are the biggest social networks.   This matches our experience at Return Path , where a number of our largest clients are the biggest social networks.   You can’t, or at least shouldn’t, have one without the other. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

  This matches our experience at Return Path , where a number of our largest clients are the biggest social networks.   This matches our experience at Return Path , where a number of our largest clients are the biggest social networks.   You can’t, or at least shouldn’t, have one without the other. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

Up and Running

DECEMBER 18, 2019

Although not every single person that buys from your company will match these personas to a tee, establishing a sense of who you want to engage with will help you refine your messaging to speak clearly to the type of person that you want your company to attract.

Curation 74

Curation Social Media SEM Audience 74

crowdSPRING Blog

APRIL 27, 2015

This workbook needs to have one tab for each file you’ve downloaded – if you have 12 data files, create one tab for each; I like to rename the tabs so they match the CSV files I will be copying into each one. Related posts: 10 Practical Small Business SEO and SEM Marketing Tips. Or, which week has the most Impressions?

Search 48

Search Small Business SEO Aggregator 48

Duct Tape Marketing

MAY 4, 2016

SEM Rush – Find profitable key words. Socedo – Socedo discovers the social prospects that match your custom criteria then further qualifies them via predefined engagement workflow. Search Engine Optimization– This includes on page and off page optimization activities aimed at generating organic search engine traffic.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

FEBRUARY 26, 2025

Let them know Duct Tape Marketing sent you, and youll get a dollar-for-dollar match on your first campaign! There was a great report from SEM rush, recently where they looked at the clickstream data. I think SEM rush, the folks I mentioned who did that research. Learn more at adcritter.com. like clickstream data a lot.

Internet 76

Internet ChatGPT Marketing SEO 76