Duct Tape Marketing

MARCH 14, 2013

Instead, smart investors spread their investments around to a diverse portfolio of stocks, bonds, mutual funds, cash and other assets. But with inbound lead generation, you need to put in a lot of upfront work and time investment in optimizing your website, writing content regularly and staying active on social media.

Lead Generation 65

Lead Generation B2B Portfolio Sales Cycle 65

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Oh, that makes sense.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Jump-Start Your Learning.

Analytics 60

Analytics Metrics eCommerce PPC 60

Hearpreneur

JULY 20, 2018

MissHeard Media is a media and live event company that empowers and inspires tween and teen girls. The name MissHeard Media came as a group effort. Thanks to Lindsey Turnbull, MissHeard Media ! #2- I did research over e-mail with prospective clients, referrers, media, etc & tested ~100 names. 1- Group effort.

Naming 90

Naming OTC Entrepreneur PPC 90

Duct Tape Marketing

APRIL 14, 2022

If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? They are the partner and the supplier are all in one. It's also not something.

Marketing 89

Marketing Affiliate Channel Software Review 89

Occam's Razor

SEPTEMBER 30, 2013

It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Occam's Razor

APRIL 21, 2014

They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. The post covers what is still there in your analytics tools, competitive intelligence tools, Google Webmaster tools, AdWords Keyword tool, and SEO tools. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

SEPTEMBER 29, 2009

For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. A portfolio of seven strategies that you can use in the ultimate quest for any online marketer / analyst: measuring branding campaigns.

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything.

Analytics 140

Analytics Aggregator Channel B2B 140

Duct Tape Marketing

AUGUST 29, 2013

Improve SEO and Traffic. Since brand marketers typically have less control over external media, useful content that displays thought leadership takes priority. For content distribution, use a combination of email, social media, SEO, PPC, content syndication, trade shows, sales reps, PR, and partners.

Demand 64

Demand Tampa Marketing B2B 64

Transformify

DECEMBER 7, 2019

All job listings are syndicated with some free job boards, but you need to pay a flat fee or on a PPC basis for an additional traffic boost. All job listings are syndicated with 50+ job boards and SEO optimized to attract organic traffic. Are Links to Candidate Portfolio and Social Media Profiles Supported?

Hiring 95

Hiring Syndicate Syndication Social Media 95

Occam's Razor

APRIL 23, 2012

Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. One of my most retweeted quotes about social media goes like this: "Social media is like teen sex. You have a lot of Likes, but you never get to creating a robust Earned media channel for your company. [An

Metrics 154

Metrics Analytics Search Channel 154

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1.

Metrics 166

Metrics Marketing Search SEO 166