If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing
Both Sides of the Table
NOVEMBER 27, 2011
when is the right time to go big with PR? what is the importance of social media? what is wrong with today’s social media? 11:00 Mark on over-hyping PR. 35:29 Why people use social media. 36:30 Eric: Social media is great for people with social capital. 41:00 Transitioning from software to writing.
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