Everything You Ever Wanted to Know about Marketing Communications
Steve Blank
APRIL 5, 2017
She was an academic on leave from Stanford now selling SAAS software to large companies, but was being inundated with marketing communications advice. “My Audience(s), Message, Media, Messenger. Select the media you want the message to be read/seen/heard on. Step 3: Media. or social media (Facebook, Twitter, etc.).
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