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3 Tips To Help Small Businesses Get More Customers In A Post-Google Search World

YoungUpstarts

By Trevor Sumner, Chief Technology Officer of LocalVox. Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. Facebook (has more than 3x the reviews of Yelp).

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The Minimalist Guide To Managing Your Brand Reputation Online

Duct Tape Marketing

The Minimalist Guide To Managing Your Brand Reputation Online written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Seems like if good reviews spread like wildfire, bad reviews would be rushing with light speed. How to ensure that each product has at least five reviews.

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Startup Strategy Roundtable: Niche Marketplace Businesses Can Be Interesting

ReadWriteStart

Next Annette McClellan presented DaisyClip , a non-surgical contraception device for women that she is in the process of syndicating a $1.8 Overall, I felt that making the reputation-building features available only to the premium members would be a good way to convert more free users to paying customers. million financing round for.

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Corporate Venture Capital: Obligatory or Oxymoron?

David Teten

Access to the corporate investor’s ecosystem can open up great opportunities from technology validation to customer and partner development. Urs Cete, the Head of Bertelsmann Digital Media Investments , notes, “If you think you can provide just money, you will be disintermediated.”. Some corporate VCs even have seed funds.

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5 Essential Spreadsheets for Social Media Analytics

mashable.com

5 Essential Spreadsheets for Social Media Analytics. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them? Monitor Social Media Reputation.

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5 Hot Ecommerce Trends to Watch

mashable.com

Far more important is establishing a brand and reputation for quality that will, in turn, drive demand. . The danger with this type of marketing is the penchant for users to become annoyed due to the “creepy” nature of ads following them around. Latest Social Media News. Tech & Gadgets Highlights. Latest Media News.

eCommerce 101
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How To Close The Books on Your Startup

mashable.com

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. This is particularly true in the fast-paced high-tech and software world, where only a small percentage of startups mature. Close Just Like You Opened.

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