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Will NFC Technology Take Off In Singapore?

YoungUpstarts

Near Field Communication (NFC) – a form of data transmission that allows simplified transactions, data exchange, and wireless connections between two devices in close proximity to each other – is one of the newest technologies currently being embraced by the mobile communications industry, and especially by handset makers.

Singapore 207
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AI Startups Need Data, and the Government Needs Help

ReadWriteStart

Due to their unique oversight, governments have a surplus of data at their fingertips. social media giants, product review sites, and travel companies) to be wary of sharing large customer datasets. Governments want to share data, and startups need that data to power technological innovation. . Data fuels AI.

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[Review] Social Marketology

YoungUpstarts

Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. Monthly brand voice reviews should also be conducted.

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[Singapore][Event] Day 2 Of ad:tech Singapore 2012 Shows Mobile Promise

YoungUpstarts

The first day of ad:tech Singapore 2012 gave digital marketers and industry observers a glimpse of the continued growth of the role of technology and digital media in marketing and advertising in the Asia Pacific. Other discussion topics included search, social and digital communities.

Singapore 145
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[Review] Return On Influence

YoungUpstarts

Social Proof – This is a major factor on the web, and is predicated on “badges” such as one’s number of followers, Klout scores, web hits and other indicators of social leadership. In the section on Klout, we learned how Joe Fernandez worked with developers in Singapore (yes I didn’t know that!)

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Smartphones – The Crucial Thread In The Fashion Retail Marketing Mix?

YoungUpstarts

With the proliferation of blog shops and rise of online shopping in Singapore – and in Asia – the casual observer might be forgiven for thinking the brick and mortar shops will go the way of the Dodo. These trends have implications for Singapore as they expand into the region and internationally. That’s not the case.

Singapore 173
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[Review] YOUtility

YoungUpstarts

It is “massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers” As highlighted in my earlier post , it looks at how we should evolve from securing top-of-mind awareness (eg mass media ads) to frame-of-mind (e.g. If content is fire, social media is gasoline.