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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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Employee Advocacy: Empowering Your Teams on Social Media

ConversionXL

When your employees share your company content and updates on their own social media accounts, it in turn augments your brand. You don’t want your employee’s social media posts to come across as pushy or salesy. Instead, they should read naturally and not like a press release inside of a social media post.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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Evolving Your Personal Social Media Presence

YoungUpstarts

In the social media age, candidates are being judged on much more than just their resume and references. With recruiters increasingly scrutinizing applicants’ online personas, those on the job hunt must learn to evolve their personal social media presence. by Jean Dobey, founder and CEO of Hibe. Google yourself.

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5 Ways to Make the Most of Social Media APIs

Women Entrepreneurs Can

If you’re a social media marketer, APIs are critical for success. APIs act as a messenger between your apps and social networks. Connect with Your Audience If you’re a social media marketer, collecting data about your audience is the most essential thing that you do. But what are they exactly?

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[Review] Likeable Social Media

YoungUpstarts

With close to 900 million users and an upcoming IPO , Facebook is ruling the web as the social network of choice. Collectively, these social technologies and platforms rule a disproportionate part of our lives as consumers. Share Stories (They’re Your Social Currency!). Use Social Network Ads for Greater Impact.

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Steps to Create a Nonprofit Social Media Policy

Board Effect

Social media platforms are excellent vehicles for storytelling and creating awareness, yet, without a nonprofit social media policy in place, your board could be in for some unexpected problems. Just under 4 billion people use social media in the world. That said, social media is a double-edged sword.