Remove Metadata Remove Naming Remove Software Review
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113
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3 Tips For Treating Your Business Data With The Respect It Deserves

YoungUpstarts

If necessary, ask the IT staff to send a few rows with column names and metadata information intact to see what is stored vs. what data you are routinely accessing. Then review this data; look for patterns or stories that have been left out over time. Your data may have value you don’t even realize until you review it.

Metadata 124
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What The Rails Security Issue Means For Your Startup

www.kalzumeus.com

Kalzumeus Software. Patrick McKenzie (patio11) blogs on software development, marketing, and general business topics. Mostly, I sell software. ” What does “execute arbitrary code” mean? Literally, it means that the attacker can choose to have your server execute any code they can dream up.

Security 101
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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

Information architecture should also include little things like deciding that products on a search page should be ordered by price rather than by name. Goals might be things like read a blog post, check account balance, book an appointment, download software, take a test and so on. Step #3: Metadata, scenarios, pages.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

an ad platform) and are accessible anywhere else their code loads. FLoC IDs use non-descriptive names, like “43A7,” to prevent the ID itself from passing information about users.). The flock names will likely be inscrutable to users, but could reveal incredibly sensitive information to third parties. Image source ).

Caching 140
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Website Information Architecture: How to Optimize for UX

ConversionXL

As per Wikipedia , it’s “the art and science of organizing and labeling data including websites, intranets, online communities, software, books and other mediums of information, to support usability.” Start building your information architecture with metadata, scenarios, pages. Figure out the metadata.

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What’s the Difference Between Small Business and Large Enterprise SEO?

Duct Tape Marketing

Big data and cloud-based software have definitely helped level the playing field for businesses of all sizes. But when it comes to actually optimizing content with those keywords, this means selecting a focus keyword and including it in all the key areas of your content: metadata, header tags, URL slug, and image alt tags.

SEO 70