ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

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Metrics SQL Retention Churn Rate 117

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Both Sides of the Table

JULY 16, 2013

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! Customers have long included some of the biggest names in social commerce and online gaming plus startups like TopSpin, Local Response, Maker Studios, StockTwits and the like. End of story. Or Likes – LIKES!

Technical Review 307

Technical Review Marketing SEM Campaign 307

Duct Tape Marketing

JULY 11, 2024

I hear you reference a lot of books and a lot of names that are people that I know. And when I wrote that book, finished the book, finished it all, couldn't think of a name. I checked all these names, went out for a run, and there's a metronome on my Garmin. (05:27): But it's metrics and metrics.

Framework 90

Framework Leadership Widget Metrics 90

Hearpreneur

JULY 5, 2019

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. I came up with my company name by asking myself, what will I be doing often? When I was naming it, I had a few criteria.

Naming 132

Naming Entrepreneur Southern California Video 132

Steve Blank

MARCH 31, 2014

I’m sure many of you have heard his name. Metrics like Return on Net Assets, Return on Capital and Internal Rate of Return are the guiding stars of the board and CEO. As Harvard professor Clayton Christensen noted, these efficiency metrics provided wise guidance for times when capital was scarce and raising money was hard.

Private Equity 330

Private Equity Metrics China Intellectual Property 330

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. My guests today are Todd and Laure Fisher, their husband and wife co-founders of Call Tracking Metrics company. Enter your name and email address below and I'll send you periodic updates about the podcast.

Metrics 95

Metrics Marketing Software Review Cofounder 95

Both Sides of the Table

JANUARY 16, 2014

I got three calls from another big name, big check VC. They have some of the best names in the Valley. He called me 15 months later excited to show me his metrics and wanted to talk about his A round. Their firm is one of those that you think of when you think of Silicon Valley. Why am I so lucky? I looked at all three deals.

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Silicon Valley Early Stage Later Stage Technical Review 333

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

Startup Professionals Musings

AUGUST 7, 2020

It’s your job as a leader to be the model high performer, quantify the team view with metrics, and expand awareness to the best outside competition and new tools. Can you name the top three candidates for key roles in your organization? Attract, train, and reward only the best leaders.

Technical Review 312

Technical Review Due Diligence Merger Social Media 312

The Startup Magazine

SEPTEMBER 2, 2021

Accessibility, course and catalogue management, and mobile learning, just to name a few. Types of Metrics Provided by an LMS. Other metrics provided include reports on peer review activity, fastest answers given, sharing activity, content views, and so on. Conclusion. To say that an LMS is useful would be an understatement.

Management 173

Management Software Review Metrics Retention 173

crowdSPRING Blog

DECEMBER 13, 2018

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. You’re going to need some brand health metrics to track. What is branding?

Marketing 162

Marketing Charlotte Naming Design 162

Steve Blank

MAY 29, 2011

Your name has come up a lot in that regard. Founders that learn are more successful : Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x Let me know if this interests you and if you have any time to speak.&#. It was signed Max Marmer.

Technical Cofounder 335

Technical Cofounder Early Stage Startup Silicon Valley 335

Steve Blank

SEPTEMBER 5, 2018

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Still, unless your startup has access to large pools of capital or have a brand name like Katzenberg, Lean still makes sense. The Lean Startup isn’t dead.

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Lean Burn Rate Startup IPO 335

Startup Professionals Musings

JUNE 5, 2019

The days of loyalty to a name brand are over, so every company has the same potential to reach out and build relationships with customers. The marketing metrics covers support as part of experience. Customers expect to be in control, remembered, and treated uniquely, every time they need support or come back for additional business.

Customer 211

Customer Social Media Metrics Technical Review 211

Steve Blank

MARCH 15, 2017

This year, marketing needs to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter. And the results weren’t the traditional PR metrics of number of articles or inches of ink. I couldn’t care less about those.

Startup 329

Startup PR Public Relations Channel 329

Steve Blank

SEPTEMBER 17, 2024

You can download the full 64-page document of Program Executive Offices and Officers with all 602 names here. And which have converted to portfolio management, which have tried OTA contracts, as well as highlighting those who are doing something novel with metrics or outcomes. It is likely incomplete and contains errors.

Programming 249

Programming Customer Portfolio Government 249

A Smart Bear: Startups and Marketing for Geeks

AUGUST 12, 2014

Can’t be the metrics, they’ll change by orders of magnitude. Can’t be the logo, or even the name. Can’t even be people — the team’s composition changes, and those who hang in for the entire voyage personally change. Can’t be the office space, Lao Tzu already pointed that out.

Laos 279

Laos Technical Review Startup Engineer 279

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. They compete on features, price and execution. And buy people are doing en masse.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

YoungUpstarts

JUNE 16, 2020

Namely, you should never associate asset value with business value. A multiple calculates an aspect of a company’s financial value by dividing one performance metric by another performance metric. worth $50,000 and another $250,000 in financial backing. This is called a multiple.

Valuation 162

Valuation CPA Software Review .Net 162

YoungUpstarts

JUNE 10, 2020

Contact information does not only include your name and phone number. You should make sure your resume includes every bit of your contact information like name, phone number, email address, LinkedIn Profile, etc. Including metrics will tremendously help in increasing the authenticity of your achievements and claims.

Java 173

Java Software Review Metrics Naming 173

Both Sides of the Table

NOVEMBER 14, 2017

MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses. Raise too soon and likely take on more dilution, wait and get valuation up (as our metrics continue to rise) but then run to a point where you have a lower cash balance and place more risks on the business.

Operations 286

Operations New York City Technical Review Startup 286

ConversionXL

APRIL 10, 2019

Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. Forms are full of it: names, addresses, emails, credit card numbers, etc. Is a country name missing from a drop down? If you’re not tracking form analytics, you don’t know.

Analytics 130

Analytics Metrics United Kingdom Software 130

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. LTV/CAC – Understanding the golden metric. Often touted as the north star for businesses, LTV/CAC is the single most important metric to gauge business health. The form keeps asking me about a company name while I’m a jobseeker.”. Conclusion.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

View from Seed

MARCH 19, 2015

Alberto Savoia: Pretotyping consists of a set of techniques and metrics to help you make sure that you are building “The Right It” before you build “It” right — where “It” represents your new product, service, company, etc. The right metrics are key to identifying The Right It.

Product 120

Product Technical Review Marketing Lean 120

YoungUpstarts

JULY 16, 2019

Think of your domain name and get hosting. Have you already thought about your brand’s name? And keep in mind that the best option is to develop at least 5 domain names connected to your brand’s name to find an unoccupied domain. Have you developed any vision of a product development strategy?

eCommerce 113

eCommerce Software Development Software Developers Hosting 113

ConversionXL

JUNE 16, 2022

It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., When teams know what to track and how metrics relate to the overall objective, they can transform data into actionable insights to improve the play. These can be tied to metrics (e.g., Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

Both Sides of the Table

JUNE 5, 2011

Another firm we saw tried to raise $15 million at a $60 million pre-money with similar metrics. Why you shouldn’t stack too many brand names into a round. But he sold within 3 years for not a huge price after having raised more than $20 million. Here’s the problem. Why convertible debt WITH a cap is wrong for you.

Pre-Money Valuation 336

Pre-Money Valuation Valuation Silicon Valley Stock 336

Steve Blank

DECEMBER 11, 2020

Conversely, the things you measure well, with easily understood and visible metrics, tend to improve without much extra push. You heard in an earlier class from General Shanahan about a bullheaded Colonel named Drew Cukor who pounded the table to stand up Project Maven and JAIC to bring AI to the military. 1 is measurement.

Technical Review 369

Technical Review Taiwan Technology Design 369

ConversionXL

FEBRUARY 3, 2022

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. Getting to know the 4 major types of growth strategies in marketing. Image source.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

SEPTEMBER 9, 2020

More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. Enter your URL on this free tool, and you’ll see an overall score and some useful metrics. Here are the metrics Google Page Insights measures that specifically relate to SRT.

Caching 102

Caching Development Team Review Hosting Software Review 102

Hunter Walker

NOVEMBER 16, 2020

I think that there’s nuance, but the thing that stuck with me is the idea that “kicking ass” is some sort of metric that is universally agreed upon. Has any pre-Series A company succeeded on every metric month after month? Are their metrics infallible and would every single person in the world agree that they’ve cracked the code?

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Founder Cofounder Metrics Technical Review 133

Hearpreneur

OCTOBER 25, 2023

I also suggest protecting your brand by trademarking your business name, ensuring it's uniquely yours. The first step is to have a domain name that matches your business name. First and foremost, consider hiring an attorney to assist you in setting up your business structure, drafting contracts, and establishing store policies.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

ConversionXL

MARCH 6, 2019

LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn’s targeting capabilities—by company name, job title, etc.—are LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. Facebook cost-per-view metrics, for example, average around $0.02. LinkedIn video ad targeting.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102

Framework Marketing Acquisition Retention 102

YoungUpstarts

JULY 14, 2020

If they decide to buy, they can name the ad campaign and confirm their purchase to launch it and get started. Users can then visit the dashboard to check metrics like ad duration, the number of campaign clicks, and CPL rates. Input a campaign name and decide how many days (or even weeks) you’d like to let it run.

Technical Review 147

Technical Review Advertising Affiliate Vertical 147