Metrics Naming Product Name 
Steve Blank
MARCH 15, 2017
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The same was true for the Product Marketing group. I couldn’t care less about those.
Steve Blank
APRIL 9, 2009
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The same was true for the Product Marketing group. I couldn’t care less about those.
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Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6
ConversionXL
FEBRUARY 24, 2014
Metrics to keep in mind here: Average transaction value. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price. Average quantity per transaction. Show the kind of payments they accept.
ConversionXL
APRIL 23, 2019
Metrics to keep in mind: Average transaction value; Average quantity per transaction. Control: It’s easy to make changes, like updating the quantity or removing products. You already have their name, email, and address from the checkout, so it shouldn’t take more than a few clicks to create an account.
Occam's Razor
OCTOBER 21, 2013
This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. And of course our Acquisition, Behavior, Outcome metrics. See Page Value there?
ConversionXL
AUGUST 5, 2013
The only thing that matches here is that it’s the same type of product on the photo, but it’s not the same photo (should be). Landing page has no copy except for the product name. A metrics company! The page has an automatic slider, too (more loss of scent). Verdict: the scent is weak. #7 7 Kashflow.
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