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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size.

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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size.

Demand 144
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6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size.

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Model Building from the Ground Up

ConversionXL

Is your KPI net present value of the project? The partitioning of this metric can be written as: Expected profit = Expected revenue – expected costs. Be detailed about dates, country, metric name, etc. Your objective, in this case, is to determine whether your $1 million should be invested in the plot.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

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The art and science of valuing websites

The Next Web

It calculates value on the bases of revenue that the buyer can expect to earn from the site, taking into account the risks that are involved in operating it. The asset approach to valuation focuses on the market value of what’s included in the sale itself. Asset approach. the time on site per visitor, which reflects engagement.

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Forecasting ecommerce multiples at exit

The Equity Kicker

revenue multiple because it’s strong on both these metrics. 1-800 Flowers, meanwhile is valued at 0.6x At the end of the day a business is worth the net present value of future cash flows, EBITDA is a good proxy for cashflows, and future EBITDA is a function of revenues today, revenue growth and EBITDA margin.