Startup Professionals Musings

JULY 3, 2020

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

JULY 9, 2018

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

OCTOBER 21, 2015

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

ConversionXL

OCTOBER 6, 2020

Is your KPI net present value of the project? For simplicity, let’s say the KPI is profit (expected revenue – costs). The partitioning of this metric can be written as: Expected profit = Expected revenue – expected costs. Be detailed about dates, country, metric name, etc. Step 3: Assumptions.

.Net 69

.Net Net Present Value Cost Metrics 69

The Next Web

DECEMBER 16, 2012

This approach is based on the belief that revenue matters most. It calculates value on the bases of revenue that the buyer can expect to earn from the site, taking into account the risks that are involved in operating it. This is the approach that buyers and sellers most commonly use to value sites for sale on Flippa.

Valuation 128

Valuation NPV Net Present Value IRR 128

The Equity Kicker

DECEMBER 2, 2015

His major point is that revenue multiples aren’t that high, largely because the market is highly competitive and margins are low – often because of Amazon. As you can see from the chart above, in Mahesh’s sample most of the companies have revenue multiples in the 1-2x range. 1-800 Flowers, meanwhile is valued at 0.6x

Forecast 60

Forecast eCommerce Net Present Value Revenue 60

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Great list! I particularly agree on points #2 and #4.

Software Review 48

Software Review North America Europe Metrics 48