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Acting CTO Role in a Start-up

SoCal CTO

Then, I Review existing materials Business Plan Marketing Plan Marketing Materials Product Plan / Roadmap Current and Projected Financials Business Pipeline Team Member Bios / Resumes Current Metrics Roadmap Normally there are crude documents for each of these areas that can be quickly read / scanned.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

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Why Startups Need a Well Articulated Strategy (And How to Think About Yours)

Both Sides of the Table

He calls this competing with “non consumption” It was the most profound business strategy book I had read and greatly influenced how I thought about company building and certainly how I think about investing. The team has stated it and has built metrics around key goals for future success.

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Choose Your VC Investor Carefully

Both Sides of the Table

One theme that I always get is, “I’ve gotten an offer from a VC, but they want me to do X, what do you think?&# X is always something non-standard that the entrepreneur knows in his gut isn’t right. In these many exchanges similar questions crop up. Trust your instincts – they will serve you well as an entrepreneur.

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It’s Morning in Venture Capital

Both Sides of the Table

They compete on features, price and execution. In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

We have well financed competitors whom despite competing with we respect deeply and when you see your competition launching in many markets it’s tempting to follow suit. These are the hard problems we’ll have to address in the year ahead along with the perennial, “ When should we raise more money?

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Product Manager Entrepreneur Mark Geller

SoCal CTO

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics.