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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
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Good riddance to non-competes

OnlyOnce

I love that the FTC just banned non-competes, as everyone expected they would. We started off at Return Path years ago with a standard and fairly benign non-compete because they were standard. Customer and employee non-solicits for a year – no problem. But by and large, I say good riddance to non-competes.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. So here are some more details ….

Metrics 150
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Praying to the God of Valuation

Both Sides of the Table

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. It was a way to make it hard for your competition to compete. We wanted new things to exist and to solve new problems and to see our creations come to life.

Valuation 466
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What is employer branding and why is it important?

The Startup Magazine

A strong employer brand helps organisations compete for the best talent, retain good staff, and establish credibility in their specific field of expertise. Other non-human factors that can damage an employer brand include inconsistent brand image, breaking brand promises and even something as simple as a badly designed website.

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Effective Strategies for Implementing Quality Management Systems in Any Organization

Women Entrepreneurs Can

Regular internal audits and reviews are essential for identifying non-conformities and areas requiring improvement. Effective training and competence development ensure that employees have the necessary skills and knowledge to perform their tasks efficiently.

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Pre-Seed: faster deck reviews, longer fundraising time

VC Cafe

Why us”/ “Team Slide” unclear or non-existent. What most improved your primary metric? Most of these can sound like common sense, but you’d be surprised how many founders skip this initial research. What would make an investor more interested in your pitch deck. In our 4Ts model, (Team, TAM, Timing, Tech) the Team comes first.