Occam's Razor

DECEMBER 21, 2009

A sign of non-laziness is that you bother to atleast create custom reports. people on non-branded terms. Metrics and Conversion and Data and Questions (look at that!) The data does not come from them (obviously), it is from Compete. In a second the table transforms into. Far too often we focus on our losers.

Analytics 94

Analytics Metrics Web Cloud 94

Occam's Razor

OCTOBER 31, 2011

For bonus points you can analyze Mobile Search traffic performance with Mobile Non-Search traffic performance. It artificially inflates the importance of a change in the metric might not be all that important. The conversion rate between our two main PPC keywords is 1.33% and 1.94%. Very easy to create. Look at it carefully?

Salary 131

Salary Analytics Green eCommerce 131

Occam's Razor

JULY 1, 2013

But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). I understand.

Search 137

Search Analytics PPC Green 137

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Here is the data for this blog from another tool I really like and use a lot, Compete … It is pretty close to reality, though everything from Dec '13 through mid-year is imprecise. It does not show data for non-US visitors to your site.

Metrics 60

Metrics Analytics Non-Compete Search 60

conversionxl.com

SEPTEMBER 10, 2013

In this case study on Moz.com by Conversion Rate Experts , the first phase of their conversion strategy was to interview paying, non-paying, and former customers about how they felt about the product. That was the metric that really told us we needed to start over.” “We couldn’t even get our friends to use it.

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Back to our story. Use it to time your campaigns. "When

Analytics 90

Analytics Search SEO Metrics 90

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

OCTOBER 19, 2010

By default they only work with JavaScript tags (Percent Mobile will also capture behavior on non JavaScript enabled phones) and even then their databases of phone attributes and carrier attributes are quite poor. Mongoose Metrics ~ ifbyphone. Compete is a great place to get quick data about US Visitors for any website.

Analytics 136

Analytics Web Non-Compete Campaign 136

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI.

Analytics 125

Analytics Metrics SEM Web 125

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. As you can see above you can leverage benchmarking even if you are not an ecommerce website (above data is for non-ecommerce site), or indeed you have any type of business. None of the four other methods are advisable.

Analytics 135

Analytics Vertical Metrics Web 135

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86