Remove Metrics Remove Non-Compete Remove Retention
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
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What is employer branding and why is it important?

The Startup Magazine

A strong employer brand helps organisations compete for the best talent, retain good staff, and establish credibility in their specific field of expertise. Other non-human factors that can damage an employer brand include inconsistent brand image, breaking brand promises and even something as simple as a badly designed website.

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Business Prenup: What To Do Before You Start A Company With A Partner

YoungUpstarts

A CPA provides input on tax structure and metrics, and assists with due diligence related to your industry. In a nightmare scenario, an employee can start up a competing company, and leave with customers, employees and intellectual property, demolishing everything you’ve worked hard to build. Must you wear both simultaneously?

Partner 208
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. How to create a growth hacking strategy using the pirate metrics model. Use this information to optimize for retention with: Transactional messaging. Activation.

Retention 113
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Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88
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How Great, Operationally-Focused CFO’s Can Transform Your Business

Both Sides of the Table

I love the enthusiasm, the boundless energy and the sense of possibility that comes from having an idea that hasn’t yet been beat up in the marketplace of competing ideas, customer contracts, VC skepticism, jaded journalists or fickle consumers who are on the The New, New Thing. The full financial details and metrics were in the deck.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Every board meeting, the metrics of success change. This approach is fundamentally non-scalable. This is why companies often get out-competed by former employees (Palm vs Handspring to name just one), even though the upstart lacks all of the familiar resources, tools, processes, and support they used to have.

Customer 167