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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size.

NPV 436
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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size.

Demand 144
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6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size.

Metrics 120
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The art and science of valuing websites

The Next Web

Income-based valuations consider aspects like CAPM (capital asset pricing model), IRR (internal rate of return), NPV (net present value), WACC (weighted average cost of capital), NCF (net cash flow), and GAAP (generally accepted accounting principles). Asset approach. The quality, reliability and cost of site traffic.

Valuation 128
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Why (and How) Optimizers Should Take Advantage of User State Models

ConversionXL

It requires that optimizers put in the effort to create user state models, dig into cohort analysis and correlative metrics, run experiments for different user states, etc. When you think about healthy user behavior, think about Facebook’s 7 friends in 10 days metric. Which phase of the funnel are those metrics?

NPV 48
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How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. CPM/CPA/CPC) What do the intermediate metrics look like? impressions/CTR/etc) How does your signup funnel perform?

CPA 51