VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

Startup Professionals Musings

FEBRUARY 17, 2018

Find a strategic partner to accelerate growth. Use metrics to measure results of marketing initiatives. Use metrics to measure results of marketing initiatives. The risks you want to take are the ones that you planned for in your resources, set up metrics to measure, and manage on an ongoing basis.

Forecast 161

Forecast Stock Options Technical Review Metrics 161

Startup Lessons Learned

DECEMBER 14, 2009

A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156

Startup Professionals Musings

SEPTEMBER 9, 2015

Find a strategic partner to accelerate growth. Use metrics to measure results of marketing initiatives. Use metrics to measure results of marketing initiatives. The risks you want to take are the ones that you planned for in your resources, set up metrics to measure, and manage on an ongoing basis.

Startup 120

Startup Forecast Stock Options Technical Review 120

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), The beauty brands are particularly amazing at partnering with the power house beauty community to create and in evangelism efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!),

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

SEPTEMBER 28, 2015

Thus, it needs an advantage to rise above the crowd, such as a patent and trademarks, unique market positioning or support from industry partners. As an entrepreneur, make sure you understand your direct and indirect costs, staffing requirements, margins and metrics to make sure these elements are in place.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests. No one feature is to blame.

San Francisco 154

San Francisco Lean Metrics Design 154

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Lessons Learned

SEPTEMBER 12, 2008

You might get a bunch of inbound emails from other press and partners, and all of these things can contribute to a feeling that you’re on your way to getting tons of traffic. Problem is, you inevitably become yesterday’s old news. Startup Lessons Learned - the Conference (April 23.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

ConversionXL

NOVEMBER 28, 2022

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. By encouraging user-generated content (UGC), this type of ad more than any other has the potential to make your brand or product viral. Track the right metrics for performance.

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. Every improvement that you make to retention also improves all of these other things — virality, LTV, payback period. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Duct Tape Marketing

MARCH 15, 2023

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. [17:45] What do you see that businesses need to be doing? [21:35] Like this show?

Software Review 95

Software Review Marketing Metrics Analytics 95

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned.

Startup 335

Startup Social Media Metrics Viral 335

mashable.com

MAY 24, 2011

May 23, 2011 17:45:54 Reply 0 Flag this comment HD1080i Follow +1 DITTO ON THAT … counting app downloads vs use-case metrics shows that the native app gets lost in its own sea of icons. Discovery by social and webapp html5 is more agile and less icon-find-item-search. Reproduction without explicit permission is prohibited.

Mobile 90

Mobile Web Social Media Software Review 90

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned.

Social Media 329

Social Media Metrics Viral Channel 329

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. million registered users, 7500 supplier partners, 600 team members, and a run-rate of more than $150M in sales in just 15 months.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Up and Running

MAY 23, 2016

List key partners and resources you will need, and then list your core team as well as their roles. List key partners and resources you will need, and then list your core team as well as their roles. This will make mixed messaging much less likely, and make it that much easier for your partners to help you spread your message.

Software Review 74

Software Review Software Delaware Forecast 74

Steve Blank

DECEMBER 7, 2010

Students will start by mapping their assumptions (their business model) and then each week test these hypotheses with customers and partners outside in the field (customer development) and use an iterative and incremental development methodology (agile development) to build the product. Dave McClure, “Startup Metrics for Pirates”, [link].

Wiki 318

Wiki Lean Management Business Model 318

mashable.com

SEPTEMBER 14, 2011

While the aforementioned example may not fit every startup, regardless, you need to have an actionable, scalable business model with measurable metrics (downloads, customers, etc.) Also consider an area for its potential business partners (software integrators, resellers, etc.) in place before you expand. All Rights Reserved.

France 77

France Marketing Social Media Startup 77

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Give CTR a BFF.

Metrics 160

Metrics Analytics SEC Acquisition 160

www.clickz.com

JANUARY 7, 2013

Ad Industry Metrics. Specifically, research by Shop.org, comScore, and The Partnering Group found that 70 percent of consumers click through on a retail blog to the firms website and 68 percent of consumers use YouTube to browse and research products. Show your emotional side to increase virality. More Categories. Live Events.

Social Media 86

Social Media Media B2C New York 86

David Teten

DECEMBER 3, 2019

But in business, you want a lot of partners. In the private equity universe, most Partners have primary training as deal-makers, not as managers. See Bessemer Venture Partners’ A comprehensive guide to security for startups. Cobalt for General Partners helps GPs to optimize their fundraising strategy. 1) Manage the firm

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Professionals Musings

SEPTEMBER 22, 2022

You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers. Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required. Allocate resources to handle bumps along the way.

Marketing 333

Marketing Revenue Matching Viral 333

Startup Professionals Musings

AUGUST 25, 2023

It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Network extensively for partners, investors, and suppliers. Define key metrics to measure progress and success. Use comparable metrics for managing team member results.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Lessons Learned

DECEMBER 7, 2008

It exists to serve the needs of customers, and it does this by offering its capabilities to other functions in the company, and partnering with them. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Software Review 94

Software Review Technical Review San Francisco Part-Time VPE 94

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2013

We have to go into the world and convince others of the same thing–customers, investors, partners, employees and so on. Most consumer apps get around the high acquisition costs with some sort of virality, but backup isn’t viral. Metrics and lines in the sand. Those are horrible economics.

Lean 284

Lean Analytics Metrics Viral 284

ConversionXL

JANUARY 18, 2022

Viral marketing is hard to replicate. Mention did this when creating their Influencer Marketing Stack (IMS) , partnering with other experts and brands to provide unique insights, resources, and advice: They launched IMS as a standalone product, garnering over 2,000 upvotes on Product Hunt: Image source. Image source.

Audience 122

Audience Technical Review Social Media Campaign 122

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] But knowing how to outsource that, how to partner with the right firm, how to interview those people how to present to them the right information so they can set up the right creative and run the right traffic is really complicated.

Channel 92

Channel Acquisition Framework B2B 92

Both Sides of the Table

JULY 1, 2010

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. Offers virality optimization tools and A/B testing inside Facebook.

San Francisco 248

San Francisco Venture Capital Analytics Mobile 248

Duct Tape Marketing

DECEMBER 14, 2017

At what point did you feel like you outgrew your ability, you and your partners, I guess in this case, ability to actually run that company? Over that eight year, eight years of time, actually some of the partners come and went. Matt Watson: Well, so that’s a good question. It was a huge piece of the puzzle for us.

Kansas City 62

Kansas City CTO Hire Las Vegas Software Developers 62

ConversionXL

MARCH 16, 2016

Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Instead of distributing bulky customer satisfaction surveys, where even your managers don’t know what to do with the results, you have only one question, one metric to deal with. Beauty in Simplicity.

.Net 48

.Net Metrics Retention Aggregator 48

Startup Professionals Musings

JANUARY 26, 2018

It takes real money to sustain a business, with a margin in the 50 percent range, and some realistic milestones and metrics. Word of mouth and viral marketing alone are not adequate, and a website is not all you need for credibility. Sell at least one at full price to a real customer to show traction.

Angel Investor 147

Angel Investor Distribution Bootstrapping Viral 147

Up and Running

AUGUST 2, 2017

And, because the traditional publishing industry has one core metric—sales—that inevitably becomes their focus as well. When many authors think about their goals, they immediately jump to traditional publishing metrics: sales, reviews, or even revenue. How does a book get you attention?

Viral 88

Viral Video Metrics Non-Compete 88

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned.

Social Media 120

Social Media Metrics Viral Channel 120