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One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. per customer!
What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer. It’s an impressive portfolio.
In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. They compete on features, price and execution.
Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Portfolio. (3). SaaS business metrics: why are they different? anecdotes. (13). Cloud Computing. (1).
Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.
It doesn’t matter whether an entrepreneur is in our portfolio, whether we’re considering an investment, or whether we’re casually meeting for the first time. We are the leader in the professional domain with viral growth. Here, we argue that we have a viral product that creates a network that possesses network effects.
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and.
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Tuesday, May 25, 2010. "10 10 Things Every CEO Needs to Know About Product Design" unveiled at the Bessemer Annual Cloud CEO Conference. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1).
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). Portfolio. (3). Monday, June 23, 2008. Made to Stick!
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.
In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Take any metric you want. Solving for short-term virality is not a sustainable strategy. Pick any metric you want. From your Chanels of the world to your Head & Shoulders to Olay to Axe.
This supplement to our BVP VII fund will ensure that we can take advantage of future investment opportunities and that the companies within the Bessemer portfolio have continued access to capital." Labels: Portfolio , Venture Capital. Portfolio. (3). SaaS business metrics: why are they different? at 11:26 AM. Newer Post.
However, as the second graphs shows, some companies such as Constant Contact, Vocus or Salesforce do start to show a stabilization or an improvement in their productivity metrics. Just some food for thought as you build your investment portfolio. Portfolio. (3). SaaS business metrics: why are they different? anecdotes. (13).
A few days ago, Bessemer West Coast SaaS Practice - David Cowan , Byron Deeter and myself, hosted a CFO Dinner for our SaaS portfolio at John Bentleys in Redwood City. Fifteen CFOs participated - about half of them from Bessemer portfolio SaaS companies (Cornerstone On Demand, Intacct. Portfolio. (3). anecdotes. (13).
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
We were fortunate to host very talented speakers from our portfolio (Ilya Sukhar from FB/Parse, Steve Marx from Dropbox, Bill Ready from Braintree, Ali Rayl from Slack, Eric Wittman from Atlassian, Sam Mac Donnell from HotelTonight.)
For SaaS companies, we found that MRR is the best metric on which to base sales commissions. Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1).
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
SaaS companies use different metrics to calculate renewals. Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Many SaaS providers focus exclusively on narrowly-defined lead generation tactics, and they under-fund efforts to build market visibility. mguinan said.
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
Labels: internet , Portfolio. Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Posted by Philippe Botteri. at 8:53 PM. Anonymous said. internet.
Awareness of the service was clearly spreading virally through word of mouth. I immediately reached out to the founder and CEO, Katrina Lake , who had previously worked for another Benchmark portfolio company in the fashion space, Polyvore. For starters, the business metrics are quite compelling.
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
Portfolio. (3). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming. (1). sales and marketing. (10). Small and medium businesses. (2). software. (10).
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