ConversionXL

JULY 8, 2020

If you want examples of good PPC ad copy (with explanations), check out this article. With location extensions, you can add the physical location of your business for easy reference (instead of forcing potential customers to click your ad just to find your address). Your display URL will show as “domain.com/teeth/whitening.”

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PPC Matching Software Review Campaign 100

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. That of course will mean more referring keyword data will disappear. We are headed towards having zero referring keywords from Google and, perhaps, other search engines. Implications of Secure Search Decision.

Search 156

Search SEO Analytics Engineer 156

Hearpreneur

JULY 20, 2018

NorthSide Metrics is a digital marketing agency based in the Chicagoland area. That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. The colors + location were combined with my love of data to bring in the metrics. Photo Credit: Patrick Holmes.

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Naming OTC Entrepreneur PPC 90

ConversionXL

FEBRUARY 18, 2016

You’ll want to scroll down and select “New” under “User-Defined Variables” Name your property something like “gaProperty” and select “Constant” since you want to be able to reference the same value for multiple tags… Within “Value”, enter your Google Analytics ID again.

Management 48

Management Analytics Software Review Metrics 48

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. The number of visitors who land at a website is referred to as website traffic.

SEO 176

SEO Social Media Search Campaign 176

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. If there is nothing in the referring string, that visit is marked as Direct.

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Providing valuable content or assets is a clever way to build trust and familiarity.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? You worked so hard to get that referring link / execute the campaign. First visit: From a campaign (search, referring url, social, display, whatever). The Problem: Unfortunately.

Analytics 123

Analytics Software Review Campaign Flash 123

ConversionXL

JULY 29, 2014

If you’re an AdSense and/or AdWords user, connecting these accounts will add powerful dimensions, metrics, and reports to determine how AdSense is making you money, and what traffic your PPC spend is bringing you. Gain More Power Over Your PPC Spend with AdWords Data. Everyone should sign up for and connect Webmaster Tools.

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Here are a few of them: Lead volume went up 81% despite a 30% PPC budget cut. First, they used a tactic they referred to as integrated retargeting.

Campaign 48

Campaign PPC Audience eCommerce 48

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. This is key.

Analytics 126

Analytics Web Customer SEM 126

ConversionXL

DECEMBER 16, 2020

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). If you ask your users to look first at the Control and then at the Variation, their opinion about the latter will be biased (they’ll have a fresh reference point in mind), so it’s important to split your participants into two groups.

Technical Review 92

Technical Review Software Review B2B Design 92

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric. It is almost instantly accessible in any web analytics tool.

Metrics 121

Metrics Analytics PPC Campaign 121

ConversionXL

AUGUST 11, 2021

For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. Each correspondence after your first should aim to: Add context: Reference your previous email to jog your prospect’s memory (e.g., If all the pages got sponsored I’d stand to make $60,000.”.

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Audience Social Media Email Ruby 139

ConversionXL

OCTOBER 13, 2015

Customers that converted in the last year that have been a reference for us at least twice” Cohort Analysis for CRO. Will this cohort help me improve that metric?”. In this example, PPC Hero chose to create a segment to include only users who purchased a specific brand. Their metric was revenue: Image Source.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? Just so we have a visual guide through this learning process, let's use the above image as a reference. It is not possible to force people down that path!

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

FEBRUARY 19, 2016

You know all about vanity metrics , and how you shouldn’t be obsessed with them. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. PPC usually has isolated landing pages and you can turn it on / off so it’s easy to track and attribute. Traffic Without Conversions is Worthless. Usually not both.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). Will I focus more on referring sources or social traffic first? While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more. Here I particularly like to look at a metric I call "share of search."

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Refer again to your customer research and analytics. But remember, CAC isn’t solely a marketing metric.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Look at the referring keywords. Go visit them.

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Analytics Campaign Search Customer 128

Up and Running

AUGUST 31, 2021

From social media campaigns to PPC advertisements, there are many strategies companies use to promote brand awareness. Brand awareness generally refers to how familiar people are with your company and your products or services. If you want to use social media to measure brand awareness spread, reach is a great metric to look at.

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Small Business Social Media Campaign Search 122

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Apply the Organic Search segment to that report (in Google Analytics segments are on the top right, in other tools please refer to user manual). "When should I have started SEO and PPC campaigns for Italy Tours 2010?"

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 16, 2017

Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer that way. Here’s how Avinash Kaushik put it : Avinash Kaushik: “If you are unique, why should you crack open a standard analytics tool with its standard reports and metrics and get going?

Analytics 132

Analytics eCommerce Metrics Campaign 132

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Including a location reference in the subject line.

Email 93

Email Campaign Mobile Audience 93

conversionxl.com

SEPTEMBER 10, 2013

” To make the concept a little less abstract, Sean Ellis , founder of Qualaroo, has created a metric for knowing when you’ve achieve Product/Market fit. That was the metric that really told us we needed to start over.” Or keep spending money on PPC and SEO through the nose for traffic that doesn’t convert.).

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 146

Analytics Metrics API Web 146

marketingland.com

OCTOBER 8, 2012

8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” ” Every metric you have for success implies you’d like more or less of that metric, so you always have a wished-for outcome at hand.

Metrics 47

Metrics Analytics Search Affiliate 47

crowdSPRING Blog

DECEMBER 14, 2016

Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. In that way, paid campaigns (like search engine marketing/ppc) can align nicely with SEO-focused campaigns. Are there other ways to refer to the same terms that are not quite as popular? image credit: hetemeel.

SEO 48

SEO Search Engineer Small Business 48

Duct Tape Marketing

FEBRUARY 24, 2015

Most of these won’t be new to regular readers as I reference them often, but it can be helpful to see them all in one place. PPC Hero – [link]. Kiss Metrics – https://blog.kissmetrics.com/. Social Media Examiner – [link]. Buffer – https://blog.bufferapp.com/. Razor Social – [link]. Conversion.

PPC 28

PPC Social Media SEO Video 28

Duct Tape Marketing

AUGUST 8, 2017

When it comes to spreading awareness around a business, many marketers resort to blogging, social media, emails, PPC, and so on. Create a Referal Machine That Works Everyday. If you’re in marketing, you know how important it is to follow metrics and report the results from your efforts. Create awareness. Build trust.

Customer 50

Customer PPC Hosting Audience 50

Duct Tape Marketing

JULY 18, 2017

PPC advertising. What references can you provide? What is the primary metric on which you focus your SEO? Social media posts – 50-200 posts/month across major social media platforms. Guest blog posts – Occasional for relevant third-party sites. Ongoing reputation and citation management. Ongoing backlink analysis.

SEO 54

SEO Hiring Due Diligence Social Media 54

Occam's Razor

DECEMBER 21, 2009

Referring URL's. A best practice is to pull atleast some input metrics (Visits) with some attribute metrics (% New Visits), have something that denotes customer behavior (bounce rate) and it is criminal not to have atleast a couple outcome metrics (goal conversion rate, per visit goal value). Affiliates. Promotions.

Analytics 94

Analytics Metrics Web Cloud 94

Occam's Razor

JULY 31, 2006

Conversion rate is a very important metric, used properly. More importantly being a practitioner I feel metric definitions should incorporate on the ground reality and using Unique Visitors accommodates that reality. Are you spending excessively on PPC (Pay Per Click)? 4 : Conversion rate by top five referring url's.

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

JULY 1, 2008

Now segment the Unique Visitors (or Visits) that display offline intent by referring urls or by email campaigns you are running or by search keywords or affiliates traffic or … the list is nearly endless (a very good thing). You have already identified these two buckets (location, directions) in Omniture (or in Google Analytics !),

Analytics 116

Analytics Conversion Campaign Redemption 116