ConversionXL

SEPTEMBER 16, 2020

The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. What copy testing will (and won’t) achieve. If you ask a focus group to choose a color for your brand, you won’t end up with fuschia. Sacrifice reward; avoid risk.

Campaign 116

Campaign B2B Software Review Differentiation 116

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Or run PPC campaigns that are geo targeted to deliver a certain message / call to action on www.google.com to potential customers in California, Michigan and Georgia.

Analytics 116

Analytics Conversion Campaign Redemption 116

The Startup Magazine

JANUARY 16, 2020

PPC advertising is a useful tool in the arsenal of any brand. The measures of success in a PPC campaign are the clicks and sales that result, but even customers that don’t click are seeing your products and making and reinforcing the mental link between what they want and your brand. Photo by Austin Distel on Unsplash.

PPC 90

PPC Advertising Campaign Search 90

ConversionXL

FEBRUARY 18, 2016

Choose a naming format now and share it with the rest of your Google Tag Manager-using team. If you want to track dynamic values, like revenue, you can use Custom Metrics. Custom Metrics and Custom Dimensions are similar, so the set up process will seem familiar. Experiment with different metrics and dimensions!

Management 48

Management Analytics Software Review Metrics 48

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Providing valuable content or assets is a clever way to build trust and familiarity.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 2, 2022

For example, securing two or three companies within an industry may give you leverage with the rest of the industry. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? What is the strategic importance of clients? A client may offer more than revenue. How is your company perceived?

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. In order to help you make the leap in the rest of this post I want to share the most common outcomes I have heard associated with branding campaigns, and my recommendations as to what they should measure for their brand campaigns online. The web rocks!]. 7 Best Practices ].

Campaign 130

Campaign Analytics Metrics Search 130

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Then, you can roll the winner out to the rest of your list and record the insights gained in an archive. Of course, you’ll also want to be sure you’re focused on the right metric. Let’s get this one out of the way early. Your customers change, after all.).

Email 93

Email Campaign Mobile Audience 93

Duct Tape Marketing

JUNE 8, 2017

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.

PPC 67

PPC Matching Search Conversion 67

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 146

Analytics Metrics API Web 146

ConversionXL

SEPTEMBER 17, 2019

Google’s machine learning–based metrics, for example, give you access to insights and audience segments you can put to work immediately in your campaigns. From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

ConversionXL

JUNE 22, 2016

With this limited sample, you’re likely to prioritize shipping as a problem area, even though the rest of the responses may well render this a minor issue – worthy of consideration, but not prioritization. Correlative metrics are a great starting point for finding optimization opportunities, but they need to be investigated.

Programming 61

Programming Technical Review Security Conversion 61

The Startup Magazine

AUGUST 8, 2019

Nothing can bring you as much targeted traffic as a well-run PPC campaign. Well, there are a few metrics: Clicks; Converted clicks; CTR; VTR; CCR; Value/Converted click. If more than a couple of these are not up to par with the rest, you are better off replacing the keyword or restarting your campaign. Image source: Pexels.com.

Campaign 89

Campaign PPC Mobile Social Media 89

ConversionXL

MAY 14, 2019

There are even PPC strategies for account-based marketing.). Monitor the right performance metrics. Monitor the right performance metrics. You can view these metrics by clicking on the “Videos” section within your Google Ads account. Note: This metric is relevant only for skippable ads. Use a strong call to action.

Campaign 133

Campaign Audience Channel Metrics 133

Occam's Razor

SEPTEMBER 5, 2023

My solution is centered on organizing data/metrics/methodologies into a ladder of awesomeness (which solves for #3). Level 1 (Yellow): At the minimum, focus on these metrics. Level 2 (Green): These metrics/methods get you to learn actually useful things. There is, of course, an entire ocean-full of brand metrics you can include.

Analytics 78

Analytics Marketing Metrics Channel 78

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend. to 7.95 (out of 10).

PPC 48

PPC Matching Algorithm Clickthrough 48

Occam's Razor

OCTOBER 31, 2011

It artificially inflates the importance of a change in the metric might not be all that important. But the rest of the table? The conversion rate between our two main PPC keywords is 1.33% and 1.94%. Yes it is a pet peeve of mine. What do you think is wrong with this commonly available graph? Look at it carefully?

Salary 131

Salary Analytics Green eCommerce 131

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. PPC works for Think and See stages.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. See Page Value there?

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? Email and phone cover the rest. One of my favorite startup debates is about stealth mode.

Stealth 40

Stealth PPC Advertising Conversion 40

Occam's Razor

MARCH 8, 2010

Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. In this case its making right choices about the web metrics we knight and sent to the battle to come back with insights for our beloved corporation to monetize. You run a report and notice a trend for this metric.

Metrics 118

Metrics Web Analytics PPC 118

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Criminal behavior. But there is also a tool reason.

Analytics 128

Analytics Campaign Search Customer 128

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. " In April 2009!!

Analytics 90

Analytics Search SEO Metrics 90

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MARCH 20, 2015

Use enhanced ecommerce and product performance metrics like propensity to purchase – which products are most viewed and engaged with? marketing drivers – email, affiliates, PPC etc. – watch that the segmented traffic that doesn’t cannibalize rest of site. Does everyone know how we’re defining metrics?

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). And what metric should you focus on in this proper end-to-end view? I was working with a company that runs a private college type system. for a while.

Analytics 140

Analytics Aggregator Channel B2B 140

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. "

Metrics 166

Metrics Marketing Search SEO 166