ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

Hearpreneur

FEBRUARY 13, 2022

They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. Automated, hyper-personalized marketing will help customer retention as well. However, there has been a noticeable shift to Facebook ads and Google Pay Per Click (PPC). Thanks to James Green, Build A Head ! #16-

Artificial Inteligence 126

Artificial Inteligence Software Review Technical Review Entrepreneur 126

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Other objectives you might consider include: Improving close rate; Increasing sales velocity; Increase deal size; Expanding business with current customers; Improving retention; Increasing referrals and recommendations.

Customer 98

Customer Marketing Channel Acquisition 98

The Startup Magazine

SEPTEMBER 27, 2023

Your strategy will create social media posts, an ideal time to publish them, and the metrics needed to track your growth. Metrics can include lead magnet downloads, clicks coming from posts, shares per post, email sign-ups, and more. Always include a link to your website (home page or landing page) on your social media profiles.

PPC 157

PPC Social Media Marketing Audience 157

The Startup Magazine

SEPTEMBER 25, 2024

Whether you’re tracking website traffic, social media engagement, or PPC campaign success, knowing how to interpret and leverage the data is key to making informed decisions that maximize ROI. Startups, in particular, need to focus on metrics that drive customer acquisition and brand visibility.

Marketing 158

Marketing Social Media Metrics Retention 158

ConversionXL

JULY 11, 2016

Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava. All PPC channels will work for you if you stop using brute force. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC).

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? When optimizing for retention , it’s important to look at customers that spend the most over time via upsells. Will this cohort help me improve that metric?”. Their metric was revenue: Image Source. How did that effect their average order value?

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

JUNE 16, 2016

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Retention: Optimizing for the second, third, fourth conversion. How to Increase Your Testing Velocity.

Framework 48

Framework Programming Metrics Engineer 48

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Servers keep track of website activity and log every time a page receives a visitor (known as a ‘hit’).

SEO 183

SEO Social Media Search Campaign 183

ConversionXL

MARCH 29, 2017

For example, in a year, do you think you can increase your retention by 30%? Drew talks about this in the sense of ecommerce (number of customers, AOV and retention), but you’ll find that the formula works for a lot of other business models as well. Note: Drew suggests starting with the retention goal first.).

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

NOVEMBER 23, 2022

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. What are the priority customer problems and opportunities? This defines what to test by adapting to the customer priority.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

MAY 19, 2016

While there are a number of different classic funnel stages , for this article, we’re going to use Acquisition -> Activation -> Engagement -> Retention -> Resurrection. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right? Identify User Behavior. via Quora).

Analytics 78

Analytics Metrics Channel Software Review 78

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI.

Analytics 125

Analytics Metrics SEM Web 125

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 154

Metrics Analytics Search Channel 154

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. Using Hubspot’s example, let’s say you spend $1,000 in PPC, which nets you 500 visitors.

Customer 133

Customer Churn Rate Retention Acquisition 133