ConversionXL

AUGUST 27, 2015

How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? However, you have to have a predictable traffic stream (ie PPC) and even then it is rough. What works for PPC traffic might not work for returning direct traffic, SEO traffic and so on. ROI is Difficult to Measure.

PPC 48

PPC SEM Technical Review Conversion 48

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. No more silos!

Analytics 126

Analytics Web Customer SEM 126

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Adword is a PPC method to promote your website. Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC).

Small Business 107

Small Business Marketing Affiliate PPC 107

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric. It is almost instantly accessible in any web analytics tool.

Metrics 121

Metrics Analytics PPC Campaign 121

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Search marketing.

Social Media 51

Social Media Marketing Analytics Audience 51

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Criminal behavior.

Analytics 128

Analytics Campaign Search Customer 128

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Search marketing.

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI.

Analytics 125

Analytics Metrics SEM Web 125

ConversionXL

DECEMBER 2, 2015

Define your target metrics. We’ll measure this using (data metric). We expect to see (data metric(s) change) over a period of (x business cycles). PPC/SEM campaign. Before you think about optimization and testing, however, solidify your high-level strategy and move down from there to the granular. Technical Stuff.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), perhaps branding is super important to you right now or the PPC channel) as possible. The metrics you’ll be using.

Marketing 48

Marketing Distribution Retention eCommerce 48

crowdSPRING Blog

DECEMBER 14, 2016

Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. In that way, paid campaigns (like search engine marketing/ppc) can align nicely with SEO-focused campaigns. Second, it made conversion a moving target and made it difficult to evaluate our success. image credit: hetemeel.

SEO 48

SEO Search Engineer Small Business 48

Occam's Razor

JULY 1, 2008

If you are spending "a lot" on AdWords and AdCenter, this can be a excellent add on to track conversions offline due to your Search Engine Marketing (SEM) campaigns. Or run PPC campaigns that are geo targeted to deliver a certain message / call to action on www.google.com to potential customers in California, Michigan and Georgia.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

JANUARY 7, 2007

Redirects are nifty little things, they can direct traffic in a nice way in case links change or if your SEM / Ad / Whatever agency can track data or, in the good old days of web logs, you wanted to capture clicks where you send data off to other websites (domains). ovchn=OVR&ovcpn=ron& ovcrn=ysmronpremium&ovtac=PPC.

Technical Review 93

Technical Review Analytics Web Software Review 93

marketingland.com

JULY 11, 2012

New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Search Engine News, SEO & PPC Info. SPONSOR MESSAGE: Search, social, and mobile marketing – How to integrate SEM with emerging media channels. Good Morning, Twitter 62 people have tweeted this article. Recent Comments. See All Comments.

Email 49

Email Mobile SEO Search 49

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. [If Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60