Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.
Both Sides of the Table
NOVEMBER 27, 2011
when is the right time to go big with PR? 11:00 Mark on over-hyping PR. 48:30 Vanity metrics. 52:00 Actionable metrics. should companies do spreadsheets / plan / have a hypothesis for success? what is the difference between a “pivot” or a “double dribble” (changing your business completely)?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
VC Cafe
MARCH 31, 2025
Prioritize growth as the primary metric for fundraising: For Silicon Valley investors, growth is the most important factor, even more so than the team or past experience. Handle Public Relations (PR) yourself in the early stages: Avoid spending money on PR firms initially, as you can likely do it yourself effectively.
Steve Blank
MARCH 15, 2017
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results.
ConversionXL
OCTOBER 14, 2021
In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results.
Startup Lessons Learned
APRIL 25, 2011
No BS, no vanity metrics, no launches, no PR. Votizen’s David Binetti will show you a real pivot story, including the actual metrics that helped him realize it was time to change. If you’re still kicking yourself for missing him last year, do yourself a favor and don’t make the same mistake again.
Expert insights. Personalized for you.
346 
Let's personalize your content