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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results. Now In Print!

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Twitter Link Roundup #166 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Metrics for Series A – [link]. What The Shift From RSS to Social Media Means for Marketers | John Doherty – [link]. Why Humility is Essential for Every New Startup Hire – [link]. Venture Math 101 – [link]. Inside Google’s Culture of Success and Employee Happiness | KISSmetrics Blog – [link].

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Scaling lessons learned at Dropbox, part 1

eranki.tumblr.com

RSS Archive. App-specific metrics. have serious security problems and seem to be able to weather a small PR storm. RSS feed: [link]. Rajivs blog. July 12, 2012. Scaling lessons learned at Dropbox, part 1. Rajiv Eranki. I was in charge of scaling Dropbox for a while, from roughly 4,000 to 40,000,000 users. URL: [link].

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90 Things I've Learned From Founding 4 Technology Companies

betashop.com

My rule is that conferences are to be avoided unless it’s purely for PR purposes or if you’re in sales. . Jason is also an investor in and Board Member at RJ Metrics. Fab.com Fab Feed Bradfords Blog. 90 Things I’ve Learned From Founding 4 Technology Companies. Wear funny socks or colorful shoes. Connect With Me.

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How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency. You can even subscribe to an RSS feed so that you don’t miss out!

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [

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Stop lying on stage

Startup Lessons Learned

This is the same issue we see with vanity metrics : companies are giving the appearance of sharing information while actually engaging in spin or outright deception. The higher the vanity ratio, the more effective the PR. It helps companies with PR. The higher the vanity ratio, the more effective the PR.