SuperMac War Story 5: Strategy versus Relentless Tactical.
Steve Blank
APRIL 2, 2009
Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.
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